PING is launching a new Fourball Betterball Mixed event open to all golf clubs in England as the brand continues to demonstrate its support for all sectors of the game.
Following the success of the PING Women’s Fourball Betterball Tournament, which is set for its 15th staging next year after being launched in 2006, the new event is anticipated to attract more than 20,000 golfers from over 1,000 clubs across the country.
The tournament, which is supported and administered by England Golf, will run from the start of February until the beginning of August, with the grand final to be held at Thonock Park – the home course of PING Europe – on September 7.
PING Europe General Manager Lisa Lovatt is anticipating impressive numbers of participants following a difficult year for the golf industry as a whole due to the COVID-19 pandemic.
“This new initiative epitomises PING’s support for golfers of all ages, genders and abilities and we are inviting all players to get involved, find themselves a partner and sign up for the event,” she commented.
“Inclusivity and forward-thinking has always been synonymous with PING, from the creation of the Solheim Cup to the success of the Women’s Fourball Betterball Tournament. We are dedicated to supporting club golf, and we hope that this new mixed event helps to bring golfers together in 2021 and onwards.”
Qualifying events will be run at clubs throughout England, with the top 50 pairs progressing to the grand final. Teams who finish first and second in the qualifiers will win a PING umbrella or towel, respectively, with all finalists receiving special PING gifts, and a fantastic array of prizes up for grabs at the tournament finale.
Commenting on the new event, England Golf’s Director of Championships, James Crampton, said: “We are always looking at new opportunities to engage with golfers and this is an exciting new concept. The mixed fourball betterball format is proving very popular in clubs and we are delighted to be teaming up with PING to not only run this event, but to continue off the back of the very successful Women’s Fourball Betterball Tournament in 2021.”
Promotional material and registration packs for the event are being distributed to golf clubs by England Golf in January.