Global Edition

PGA’S ‘We Love Golf’ Campaign Swings Into Action At Topgolf

11.46am 1st November 2018 - Growing the Game

Topgolf and the Professional Golfers’ Associations’ We Love Golf campaign will team up this month to get the women of Hertfordshire and North West London playing golf.

The project begins with a free We Love Golf taster session, which will take place at Topgolf Watford, on November 20. The event will be hosted by Topgolf’s team of PGA Professionals, who will be on hand to take participants through the basics, help them hit their own targets, and make sure that everyone has fun. This event will help women take the first, often most difficult, swing into golf but the team behind the event will also help direct their route into continued participation.

The We Love Golf campaign, launched by the Professional Golfers’ Association earlier this year, has identified that learning in groups is one of the key principles to retaining women’s interest in the game. As such, the women who attend the taster session at Topgolf will be offered the chance to sign up to a series of group beginner sessions running through the winter at Aldenham Golf Club in Radlett.

“Partnerships like the one we have developed here with Topgolf and Aldenham will be at the heart of our drive to get more women playing golf,” said Robert Maxfield, chief executive of the PGA. “The We Love Golf campaign brings together the very best of the game and shows women that playing golf can be the perfect place to have fun and develop lifelong friendships. Beyond that, it provides clear pathways into continued participation and the enjoyment of learning to play and being part of a community of likeminded people.  We are really excited to see how this project develops and look forward to seeing how they get along in the coming months.”

Topgolf’s head of golf Andrew Agnoli

Andrew Agnoli, Advanced PGA Professional and Head of Academy at Topgolf said: “Topgolf and the PGA’s We Love Golf campaign share a very similar vision for the future of golf, which is around creating friendships and life-long memories regardless of age, gender or skill set. Topgolf is providing a fun, casual environment to make this happen on a regular basis. We want as many people as possible to enjoy the game we love and are delighted to be able to work with the PGA to create this opportunity for local women and girls to try golf for the first time.”

Paul Lancaster, the general manager at Aldenham Golf Club, is delighted to be the first golf club to benefit from the association between We Love Golf and Topgolf. He said: “The WeLoveGolf campaign in association with Topgolf is exactly the type of activity that the golf industry needs to embrace to get more non-golfers, especially women and girls, engaged with the game of golf. Starting off in the relaxed and fun environment of Topgolf before progressing to our 9-hole Village course is a great route into the game so many of us love and enjoy.”

       

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