Motocaddy, the world’s leading electric trolley brand, is putting its full weight behind supporting junior golf this year by sponsoring the game’s leading Tours for youngsters and partnering with social media influencers to help inspire the next generation of golfers.
Following a successful first season last year, Motocaddy continues as headline sponsor of the British Junior Golf Tour (BJGT), a not-for-profit organisation covering more than 25 events – including last month’s opening event at Caversham Golf Club in Reading – for talented boys and girls across its nine-hole, 18-hole and Order of Merit categories.
The renewed sponsorship sees on-course banners at every event and on the BJGT website, plus brand exposure across digital communications and social media channels, with award-winning trolleys and bags on offer as prizes for competitors at selected events.
Offering youngsters an Approved Golf Development Programme backed by the DP World Tour, the BJGT is the leading junior golf tour in the UK with 18 years’ experience of delivering fun, quality junior golf competitions for junior golfers of all abilities aged 5-18 years.
“We thoroughly enjoyed working with Motocaddy last year and we’re delighted to have them on board again in what is going to be another amazing season,” said BJGT Director, Neil Randall. “The boys and girls love seeing such a big brand supporting them and having the banners around the course to make it feel like the elite events they see on TV. The support from Motocaddy is essential for the work that we do to grow and improve junior golf in this country and we appreciate the partnership to help us achieve this,” he added.
Motocaddy has also extended its partnership as Official Golf Trolley of the Clutch Junior Tour. The brand will continue to work closely with the Tour to help encourage future generations with on and off course support across six events starting later this month.
In the U.S. Motocaddy will be an official partner of the Future Champions Junior Golf Tour (FCG), which includes event branding and digital exposure through all marketing and social channels. The FCG Tour features five levels of junior golf tournaments catering to every level of junior golf, plus a Collegiate Series that features special events for players ages 16-23.
“Supporting these great junior initiatives across our key markets is all about working with their amazing teams to create a fun environment for those taking part and inspiring more junior players to engage with the game,” said Motocaddy Marketing Director, Oliver Churcher.
Motocaddy has also signed official partnerships with social media influencers @JoshyTheGolfer and @Father_Son_Golf to produce engaging content across their fast-growing platforms.
At just 11 years old, Josh Bland plays off a 7.9 handicap and has almost 20,000 followers on Instagram with his @joshythegolfer platform. The Captain of the Northants U14s County Team, he’s already created YouTube content with the likes of Tubes and Ange Golf Life, Gaz Golf, Clubface UK and Logan Deyong. As well as playing in as many BJGT events as possible, he’ll be flying out to compete in the IMG World Championships in California in July, followed by the World Champions of Champions at Lough Erne in Ireland.
Andy and Riley Banks form the formidable Father and Son duo taking more than 80,000 followers through the highs and lows of golf across their social platforms. Since the start of their social media journey, both Andy and Riley have used Motocaddy electric trolleys and will continue to do so in an official ambassadorial capacity as part of #TeamMotocaddy this year.
“We love using our Motocaddy trolleys, as they make the game so much easier,” said Andy. “When Riley was younger, carrying a bag around the course was hard, so we’ve come to appreciate not just how good the trolleys are, but the benefits they provide when we play. We look forward to working closely with Motocaddy to create some amazing content across our channels this year,” he added.
For more information about other Motocaddy products, including trolleys, batteries and accessories, please visit www.motocaddy.com or follow @MotocaddyGolf.
