The East Anglia and Midlands branch of Reesink UK is celebrating two years of successful operation and attributing a significant proportion of its achievements to its machinery servicing and parts departments.
Trevor Chard, Branch Manager of Reesink East Anglia, says: “We set out with a firm focus on sales, servicing, training and parts, and what we’ve noticed since opening is just how highly the servicing and parts departments are valued and in particular how popular the ReeAssure maintenance plans are.”
“The reason for this is multifaceted,” says Chard. “We’ve noticed customers are holding on to their machinery for longer. The cost of living crisis does affect businesses and the post-COVID spend is long behind us, but this is where buying Toro in the first instance pays dividends.
“It’s longevity and reliability is such that with regular maintenance and servicing by our team of experienced and trained technicians they can easily get upwards of a decade of solid work performance in.”
In fact, such is the demand for Reesink’s servicing maintenance support that the Burwell branch now has three technicians full-time on the road and two at the branch, with recruitment currently active to further bolster the team.
The reason for this is that from a choice of three service plans for customers, Burwell branch customers favour Gold.
Chard adds: “They want to know everything is covered, scheduled and every eventuality taken care of. That’s unlimited visits, breakdown and call out costs, and all manufacturer’s routine maintenance and scheduled servicing. With most customers choosing this plan, it’s easy to see why the team is expanding.
“The growth of the maintenance and support we provide has been organic and demonstrates just how important it is to have a local branch to respond to customer demand and react to specific requirements of our local customers. That’s what sees us gaining new customers and welcoming returning ones.”
Chard has noticed that most machinery enquiries focus on hybrid and electric options and he puts the branch’s point of difference down to that fact that they may act as an independent, but they have access to all the advantages being part of an international distributor brings.
“We’re trained as the distributor but we act as the retail outlet,” he says. “We can respond instantly to local market changes and design our business to offer the right products for the local industry but also pull on the power of being part of Reesink’s network of market-leading brands, latest technology, guaranteed delivery times, and more.”