The organiser of WTM 2025, which took place at Excel in London from November 4-6, are celebrating an 8% year-on-year rise in pre-qualified buyers.
Over three days, organisers welcomed 5,500 buyers from leading travel organisations worldwide, reinforcing WTM London’s reputation as the most influential event for the global travel and tourism industry.
The 2025 edition attracted 5,500 buyers – 8% more than the 5,049 who attended in 2024. With the venue expanding by 25%, this year’s show was the biggest in its history. A total of 182 countries were represented, with exhibitor numbers up 5% year-on-year, notably the growing Travel Tech region (55%+), and total attendance rising to 46,500.
This year’s event also saw the highest number of pre-scheduled meetings ever recorded, with confirmed business appointments surging 30% to over 40,000.
Chris Carter-Chapman, WTM London Event Director, said: “WTM London 2025 has set a new benchmark for the global travel industry. With a record 46,500 attendees, 8% rise in qualified buyers, and over 40,000 pre-scheduled meetings generating £2.2 billion in business deals, this year’s event has truly showcased the power of connection.
“Our new WTM TrendFest offered immersive experiences, from culinary and dancing acts to innovations shaping the future of travel, and was a major draw for both visitors and exhibitors. Make sure to save the dates — 3–5 November — for WTM London 2026.”