It has been announced that David Abeles, President of TaylorMade Golf, will be headlining the Inaugural World Golf Expo (WGE). Abeles will be delivering the keynote address at WGE to be staged at the Mission Hills Golf Resort on Haikou, Hainan from March 16 – 18, 2021.
Mission Hills Golf Resort, the world’s largest facility of its kind will play host to WGE and a myriad of other events that will be staged in conjunction with this major international golf Summit.
“We wanted David to speak at WGE for a number of reasons but the main reason is what drives this man – an incredible ability to be highly innovative and positive and to battle against adversity with a powerful mindset to overcome,” exclaimed Mike Sebastian, CEO of APGG and the executive producer of WGE. “David exudes a strong charisma and his enthusiasm to get things done and done well is infectious,” Sebastian added. “He is a prize catch and we are delighted to have him set the tone and direction for WGE.”
Abeles took over at the helm of TaylorMade in 2015. There is no denying the fact that Abeles is the man with the proverbial Midas Touch. It was his vision and drive that has propelled TaylorMade to be regarded as global leader in golf equipment. He has been described as someone who subscribes to the belief that “innovation is seeing what everybody has seen and thinking what nobody has thought”.
Abeles is a firm believer in innovation and according to him, “Our biggest differentiator is that we actually take on the risk and invest in doing that. A lot of companies, whether it’s in golf or outside of golf, talk about the concept of innovation, but they don’t live it. It must be embedded in everything you do. And most companies aren’t willing to do it because it’s a higher risk.”
One meeting with Abeles is sufficient to conclude that he is a TaylorMade man through and through. In a recent interview he is quoted as saying, “The real reason why we exist, which is really the underpinning of our organization, is to help golfers play better golf. It’s that simple. In order to do that, we have to be able to take on the risk to innovate and advance technology and advance the performance of our products across all categories so that when golfers experience them and put them in play, they enjoy the game more and it helps them play better.”
WGE 2021 is a collaboration between the Mission Hills Group and the Asia Pacific Golf Group.
Delegate registration and exhibition booth bookings are open: https://secure.golfconference.org/event/world-golf-expo-summit-2021