International Business Wales, the international trade and investment arm of the Welsh Assembly Government, has teamed up with Visit Wales and Ryder Cup Wales to ensure that the Ryder Cup 2010 host has a strong presence at the show, demonstrating to the World golfing community what Wales has to offer in the run up to 2010 and beyond.
Through its Export Assist Programme, International Business Wales has also enabled a delegation of Welsh firms to exhibit at the show.
These include Asbri Golf Ltd, which is an example of the positive impact and prestige that Ryder Cup 2010 is already having on Wales’s golf and wider business communities. Asbri Golf will be returning to the PGA Merchandise Show for the third time. Eryl Williams, managing director and former Puma designer, said, “The 2006 show was a huge success for us last year and we signed a number of distribution deals including appointing a UK distributor, which has accounted for 10 per cent of our UK sales this year. Also, as a result of last year’s show, we now have our products in many European markets and unusual golfing destinations such as Africa and Egypt. We cannot thank Ryder Cup Wales, International Business Wales and Visit Wales enough for their support – it has been invaluable.”
Asbri Golf will be unveiling its 2007 product range at the show. The range is designed to meet the demands of the patriotic golfer and the lady golfer. Its new ‘Cresta Collection’ allows unique customisation of the products for corporate golf merchandise.
Stefan Cegielski of Primus Products said, “Following the success of The Driveaway golf kit cleanser, we are using the show to launch a number of new products to the international market. Our new product range includes a Driveaway electric golf cart and a golf towel with a pocket for carrying a bottle of Driveaway. We are now also able offer The Driveaway golf kit cleanser in six languages and The Royal and Ancient have confirmed that it conforms to ‘rules of golf’.
“Since the success of our involvement in the 2006 show, we have been incredibly busy and are now set to begin the next phase of growth – helping golfers across the world clean up their game. We currently have sample sachets of the Driveaway golf kit cleanser at a third of all UK courses and are focused our growing our international profile.
“As well as promoting our new product range to the international market, we hope the show will enable us to secure working partnerships in the US and Asia and consolidate our work in Europe. We currently export to Ireland and are finalising a distribution deal in Sweden.”
John Jermine, chairman of Ryder Cup Wales, said, “By global standards Wales may be a small country, but it has an impressive golfing pedigree with fine courses across the country including a number of championship links courses. This show, the world’s biggest show for the golf industry, offers a fantastic platform for Wales to promote itself as an excellent location for sport, tourism and business. Our presence at the event allows us to raise Wales’s international profile in a key market, support and showcase Welsh companies and engage with key contacts on the road to 2010.”
The companies attending the PGA Merchandise Show are:
Asbri Golf Ltd
Unit 12, Maritime Workshops, Maritime Industrial Estate, Pontypridd CF37 1NY
Contact: Eryl Williams and Paul Williams
+ 44 (0) 1443 402222
Asbri Golf Ltd will be displaying its latest product range including stand bags, accessory bags, golf gloves, headwear and towels, all featuring the distinctive Welsh dragon flag motif. In addition to promoting the company’s product range, it is looking to develop brand distribution across Europe and the US through major retailers and distributors with products specifically designed for each market.
Primus Products Ltd
Suite F12, Ty Menter, Navigation Park, Abercynon CF45 4SN
Contact: Stefan Cegielski
+ 44 (0) 1443 740999
The Driveaway golf kit cleanser is specifically designed to clean all types of golf equipment from clubs, balls, clothing and shoes, ensuring that they remain in first class condition. Promotion of the product is supported by Mr Ian Woosnam and his caddie, Mr Martin Rowley, who use Driveaway as an integral part of their kit and The Royal and Ancient has confirmed that it “conforms to ‘rules of golf’”.
The Driveaway golf kit cleanser is now available in six languages – English, Spanish, French, German, Italian and Swedish.
Primus Products will be launching its new product range to the international market at the show. This includes a Driveaway electric golf cart and a high quality tri-fold velour towel with integrated pocket designed for carrying a 150ml bottle of Driveaway. Primus also offers a gift set, which includes ultimate golf kit cleanser plus one of its quality pocketed golf towels.
Primus’s products are ideally suited to the corporate market as they can be branded with company logos and messaging.
Spot-On Golf Limited
50 Cecil Road, Gowerton, Swansea SA4 3DE
+44 (0)1792 873237
Spot-On Golf will be showcasing its full product range, including its ground breaking golf training device, the Spot-On Swing Plane. Endorsed by Justin Rose, one of the world’s top international golf professionals, the Spot-On Golf Swing Plane is an easy-to-use and affordable means of helping both amateurs and professionals perfect their swing technique. Also on show will be the Spot-On Easygrip, which can be fitted to a club but does not alter its characteristics, the Spot-on Easytee and Spot-On’s revolutionary putting aid.
The Visit Wales Partners are:
Countrywide Golf Holidays/Golf in Wales/South Wales Links Golf
Launching a tour brochure specifically for the US market.
Golf North Wales (Tourism Partnership North Wales)
Promoting its “one-stop shop” telephone booking facility along with its brochure and website.
Prestige Links Collection
A partnership made up of Wales Golf Vacations, Royal Porthcawl Golf Club, Southerndown Golf Club, Pyle & Kenfig Golf Club, St. David’s Hotel & Spa and the Vale Hotel, Golf and Spa Resort.
International Business Wales www.export-assist.com