Topgolf Callaway Brands has announced a new multi-year agreement to participate in the PGA Show, whose 2023 renewal takes place in Orlando, Florida from January 24-27.
The upcoming show will see the company activate a new brand educational experience in the PGA Show Equipment area. These will showcase their industry-leading range technology, Top Tracer, and focus on PGA Members’ education in their continued support of the PGA of America and the PGA Members that have been so important to the success of TopGolf Callaway Brands.
Callaway Golf is a longtime supporter of the PGA of America and its more than 28,000 PGA Professionals across multiple member programs and events, including as a PGA of America Golf Retirement Plus presenting partner and PGA Professional Championship supporting sponsor.
“We are proud to be attending the PGA Show in Orlando once again, and to continue our longstanding support of the PGA and its members at their flagship event,” said Glenn Hickey, Executive Vice President, Callaway Golf. “It’s always a tremendous experience and the 2023 Show will provide a unique opportunity to engage and educate PGA Members on our transformation as the ‘modern golf company’, and to illustrate everything that the Topgolf Callaway Brands have to offer.”
John Easterbrook, PGA of America’s Chief Membership Officer, said: “We are excited for the return of the Callaway family of brands to the PGA Show and appreciate their longstanding support of PGA Professionals. As the largest gathering of our membership, the PGA Show is a valued opportunity for PGA Professionals to experience the extensive product and educational offerings of Topgolf Callaway brands to help grow their business and improve the grassroots golf experience.”
PGA Golf Exhibitions Vice President Marc Simon added: “We are especially pleased to welcome back Callaway Golf to continue their near four decades of PGA Show participation and welcome Toptracer as an exciting new interactive activation in the equipment section of the Show floor,” said “PGA Professionals and golf buyers value the opportunity to learn about these latest innovations and connect in person with company leadership across a variety of programs during PGA Show Week.”