Following the successful launch of The Golf Show, NEC Birmingham, organisers have signalled their intent to make the golfing bonanza an annual event.
The Golf Show Co, which has also established the London Golf Show in the capital’s docklands, has been overwhelmed by the response from the industry and feels the potential market of golfers in the Midlands is too big to ignore.
The company has been so impressed that it now considers the Birmingham event to sit on a par with the London version as dual flagship shows.
Colin Brunton, chairman of the Golf Show Co, said, “The Golf Show, NEC Birmingham, is the fourth golf show we, as a company, have produced and demonstrates they are an essential part of the business of golf and can succeed and grow each year.
“The Golf Show Group has recently announced the opening of an international arm but while we expand we will continue to focus on our two flagship shows in the UK, developing both London and Birmingham each year.
“There are more than 200 golf clubs within 50 miles of the NEC and hundreds of thousands of golfers the potential here is equally as large as it is in London and we have high hopes of building upon our success with this inaugural show.
The Kent-based Golf Show Group was one of the founding members of the European Golf Shows Association (EGSA).
The London Golf Show is regarded as Europe’s largest consumer show and is now in its fourth year at ExCeL in London’s Docklands. It has attracted more than 800 exhibitors – including most of the major brands – and in excess of 80,000 visitors in the last three years.
During that time, more than £1.2m has been spent by the Golf Show Co Ltd on PR and marketing with an estimated value of more than £2.5m placed on the media coverage achieved.
Partnerships with golf unions, official bodies and industry leaders have seen email blasts received by more than 400,000 golfers, with in excess of 1.25m golf club members exposed to marketing materials.
And last year, in a new venture, the Golf Show Co partnered with leading London publisher RunWild Media to produce 60,000 copies of Chip & Pin, a luxury golf lifestyle title which doubled as the London event’s showguide, with half its distribution in and around the Canary Wharf financial district.
Golf Show Group www.golfshowco.com