Following a lockdown-induced lay-off in 2021, the TGI Golf Business Conference returned to Trump Turnberry this week to give Partners the perfect boost ahead of the new season.
The event, which was attended by Partners of the golf retail services group and their guests from across the UK and Ireland, was staged over two days from February 8-9.
With seminars from leading figures within their fields including The Jazzy Golfer and social media guru Gary Ennis, Partners came to enhance their knowledge and boost their skills.
Fresh from launching the UK Women’s Golf Community, the Jazzy Golfer spent time talking to TGI Golf Partners about women’s golf and how Pro Shops can better market to women.
adidas Golf Marketing Manager Chris Hedderman stepped up as a late replacement for former Olympic swimmer Chris Cook, who unfortunately tested positive for Covid just 24 hours before his planned keynote speech. In an informative session Hedderman helped Partners by discussing current consumer trends, future trends and how to market and buy for customers.
Partners were also able to enhance their skills with seminars from GreenClub, XPOS Chairman Phil Barnard, the TGI Golf Retail Consultants and Managing Director Eddie Reid with his ever-popular views on the golf retail landscape.
The event also brought together many of golf’s leading suppliers who took part in a ‘Brand Showcase’ where they were able to spend time talking to Partners about their products and services.
Adele McLean, TGI Golf Group Services Director, who organises the event, said: “It has been amazing to have so many Partners together again after a long and tough two years for everyone involved in the golf industry.
“I’d like to thank all our Partners and Partner Suppliers for coming along and making this such a special event. And a particularly big thank you to all of our speakers for taking the time out to give our Partners the perfect start to the season.”
James Erskine, Dumfries & County Golf Club, said: “It is so humbling to listen and learn from the industry’s leading Professionals, inspiring us to improve our businesses.”
Jack Frances, PGA Professional at North Middlesex Golf Club, added: “It’s been an amazing couple of days, it’s a great experience learning from the best in the business and implementing new ideas. Many thanks to the TGI family and I look forward to coming back next year.”
Tiverton Head Professional Alistair Welsher, said: “It’s been a super few days and I’ve got lots of new ideas to take back to Tiverton with me.”