Global Edition

TaylorMade signs up to show

8.13am 18th September 2008 - Exhibitions & Conferences

Golfers will be able to experience the same treatment as Ryder Cup stars Justin Rose and Sergio Garcia at the NEC Golf Show. Both players represent TaylorMade and the manufacturer will be bringing its tour truck to Birmingham’s golfing extravaganza in November.

TaylorMade purchased the 18-metre behemoth only this year, at a cost of £500,000, and visitors to the show will be able to take advantage of its state-of-the-art custom-fitting facilities. The truck is likely to be visited by a host of famous faces as the brand’s ambassadors are expected to be well represented at the show by a mixture of professional golfers and celebrities.

The brand will also have four bays on the show’s indoor driving range – where golfers can have their requirements analysed before getting custom fitted – and will be showcasing its latest Burner 09 and R7 limited drivers.

Michael Stoker, TaylorMade’s trade marketing executive, said, “It’s great for us to be at the show this year. It will be a good opportunity for us to get to know our customers and we’ll be offering our tour expertise to show people exactly what we’re capable of as a brand.

“We’re also hoping to bring some of our ambassadors. It’s too early to say who will be coming but hopefully some famous faces will be joining us.”

Andy Barwell, managing director of the Golf Show Group, said, “It’s fantastic TaylorMade has signed up to the show and will have such a strong presence. Getting clubs in people’s hands is one of our main aims and this is the first of many big brands that visitors will be able to try out at the show.”

The NEC Golf Show runs from 21-23 November and offers the entire golfing spectrum under one roof. A purpose-built american golf store, massive indoor driving range, numerous golf simulators and the 100ft putt are just some of the show’s main attractions.

NEC Golf Show

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