Proof that golf has come a long way since shapeless slacks and jacquard sweaters comes with news that staff at next month’s London Golf Show will be kitted out in Tommy Hilfiger apparel.
Officials at the show reached an agreement with Trendygolf.com – an exhibitor at the show and distributor of the American fashion house – to supply all staff with Hilfiger gear to produce a fashionable, corporate image.
London Golf Show marketing director Andy Barwell said, “Golf clothing is a huge part of the industry and that is reflected within the fashion area of the London Golf Show. Hilfiger is just one of many popular and stylish, contemporary brands on display at the show, which demonstrates the variety available for those looking to walk the fairways.”
Ian McLeod, managing director of Hampshire-based Trendygolf, added, “We were delighted to be able to reach agreement with the London Golf Show to kit out staff at the four-day show.
“It’s a feather in our cap and a big plus for Tommy Hilfiger too. The guys and girls of the golf show will be very high profile for four days and will be seen by something in the region of 40,000 people.
“That’s good PR for both Trendygolf and Tommy Hilfiger. And it adds a certain sartorial elegance to the people staffing the show.”
Selma Kruimer, vice-president of Hilfiger Sport, said: “Hilfiger Golf offers a unique fusion of fashion and functionality. We are pleased that Zane Scotland, one of our stable of talented young sponsored golfers, will be taking time out from his playing schedule to appear at the London Golf Show.”
The London Golf Show returns to ExCeL, London, from April 27-30, and will cover an area the size of five football pitches, with a four-day retail exhibition aimed at all standards of golfer.
London Golf Show www.londongolfshow.com