Global Edition

Springboard into the Asian Golf Market with PGA Merchandise Show-Asia

10.16am 18th October 2013 - Exhibitions & Conferences

Asia Golf Show Dec 2013 webpage2013 PGA Merchandise Show-Asia will be held in Shenzhen, the heart of South China from 1-3 December, 2013 by Reed Guanghe Exhibitions and PGA World Alliance. It is one of the most fascinating and exciting golf exhibitions in Asia with wide coverage of golf product and equipment, golf apparel, golf course design and maintenance, travel and sports lifestyle product with newly added segment sustainable golf.

New business opportunities

The Chinese golf market is now the fastest-growing market in the world that with the massive potential and it is expected to have around 20 million golfers by 2020. With the increase in golfers the amount of golf courses is expected to double by 2020 according to the Forward White Paper – China Golf Industry Report. Within the great commercial atmosphere, your new business opportunities are coming to you. With the great success of 2012 PGA Merchandise Show-Asia that attracted more than 250 brands on display, from 17 countries and more than 5,000 visitors attended over three days, including 665 TAP buyers (the decision maker from real estate, distributors & golf courses with clear buying intention and a purchasing list). Moreover, 35 new exhibitors took part, 18 of which were entering the China Market for the first time.

2013 PGA Merchandise Show-Asia is with 16,000m² exhibition space, 350 brands and expected 12,000 visitors on-site, including 700 TAP Buyers that will fully satisfied your business opportunity demand, providing you a great platform to communicate with other exhibitors from the golf industry about the future business corporations. In addition, a mass of media exposure with 70 media fully cover this event that will absolutely make more people know your brand.

New initiatives

This year, PGA Merchandise Show-Asia will launch several new initiatives, such as Sustainable Golf Pavilion, Golf Apparel and Sports Lifestyle Pavilion.

Sustainable Golf initiative. The desire for environmentally friendly golf is rapidly growing within China and Asia from an environmental, financial and social perspective. This year, we will make the cooperation with GCSAA, GCBAA, R&A and AGIF, aim to clarify the misunderstanding from the media and public about golf pollution, and deliver how to protect the environment on golf. What’s more, half day seminars supported by these top golf associations will talk about the key environmental challenges with golf industry in China and Asia.

GolfApparel During the last PGA Merchandise Show-Asia, the golf apparel gained a lot of attention from the attendees so that this year we will expand the golf equipment pavilion by introducing more golf product segments such as golf shoes and golf accessories etc. Exhibitors include the famous Chinese golf shoe brand Sunnyhaha that has decided to attend the 2013 PGA Merchandise Show-Asia.

Sports Lifestyle Pavilion This pavilion will definite expand your product channels as China now is one of the largest golf product manufacture base in the world that has big amount of golf pro-shops that brings you the new commercial opportunities.

2013 PGA Merchandise Show-Asia will also run the PGA Teaching & Coaching Summit, PGA Main Stage Clinic, PGA Business Workshops, and the Education Seminars supported by CGSAA/GCBAA/ASGCA that provide you a face to face communication chance with the experts worldwide.

With full of sincerity, opportunities, innovation and communications, you will definitely enjoy your golf journey here. We are looking forward to your visiting!

For exhibitor inquiries please contact:

Queen Lam at


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