Global Edition

Première Golf under new ownership

12.15am 22nd April 2003 - Exhibitions & Conferences

Robert Fairbairn and Associates has assumed full control of Première Golf due to be staged in Marbella on 4th to 7th November 2003.

For the last three years, Robert Fairbairn and Associates has run Premiere Golf in partnership with Reed Exhibitions. Now it has acquired full equity in the event and is working on a series of innovations that will make this year’s show the biggest and best to date.

“I am grateful to Reed Exhibitions for their expertise and support during the formative years of the event and feel sure that Première Golf is now in a position to continue to flourish,” said Robert Fairbairn, the event director.

“Back in 2000, when we launched Première Golf, we wanted to offer, not just a first class trade show, but also to offer a range of other services. With its combination of trade exhibition, practical demonstrations, meeting opportunities and educational programmes, Première Golf is already unique and we would like to think we can substantially improve it in the future.

“For 2003, we have some very exciting new features which will bring added dimensions to Première Golf, attracting new target visitor groups and offering increased value for exhibitors and visitors alike.”

Fairbairn went on to say that he had already received firm support for this year’s event from various quarters.

“I am delighted to say that our buying partners, Tartan Golf International, Europro, Lakes Golf and Nevada Bob, will continue to support the event,” he confirmed. “In addition to these core buying groups, we will make funds available to extend the number of subsidised buyers coming to Marbella.

“We also have the invaluable ongoing support of the PGA, the British Golf Industry Association, The Golf Foundation, The Organisation of Golf Range Owners and Operators, Marbella Town Hall, The Costa del Sol Tourism Board, Turismo Adaluz and the Andalucian Golf Federation and will be working with all of them to create something that is very special.”

The new owners assume control with the full backing of Reed Exhibitions. “We wish Robert Fairbairn and his team every success with Première Golf moving forward,” said Nick Forster, commercial director of Reed Exhibitions. “For the time being, Reed Exhibitions has decided to focus all its efforts on its core golf products in the North American market. But there is no doubt Première Golf is an interesting project and I hope the industry continues to support it.”

Under its new ownership, Première Golf 2003 will include a number of new elements, designed to widen its appeal and due to be unveiled shortly.

In the meantime, for further information about Première Golf 2003, contact the Première Golf offices on +44 (0)1491 572062. Alternatively, contact Neil Gray at Golf Marketing Services on +44 (0) 1438 718399

Première Golf

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