The inaugural Première Golf Resort Conference, held in Marbella on 4th and 5th November has been pronounced an outstanding success.
Over 100 delegates from all over Europe attended the Conference, sponsored jointly by Ralph Lauren and Golf Monthly, and many signalled their intention to return when next year’s Conference is held in conjunction with Première Golf 2004.
“I thought it was a thoroughly entertaining conference,” said Mike Lovett, director of golf at the popular Mijas Golf near Fuengirola. “The speakers were excellent, giving both me and my owners considerable food for thought.”
The inaugural Première Golf Resort Conference attracted an impressive list of keynote speakers including Niall Flanagan, Golf Services Manager at St Andrews Links Trust, Marc Hayton, Director of Foxhills, David McLaren, Director of Golf Operations at Marriott Hotel and Country Clubs, and Jeremy Slessor, Managing Director of European Tour Design. Peter Draper, Marketing Director of Manchester United, also addressed the audience on the global marketing of a major sports brand.
“I am delighted that the inaugural Première Golf Resort has been such a tremendous success,” said Robert Fairbairn, Director of Première Golf. “The speakers were excellent and the feedback I received from delegates was extremely encouraging. Plans are already afoot to stage an expanded conference in twelve months time.”
The Première Golf Resort Conference was established as a precursor to Première Golf 2003, Europe’s most popular golf trade exhibition, which this year attracted almost 100 exhibitors, including Ashworth, Callaway Golf, Hi-Tec, John Letters, MacGregor, Makser, PowaKaddy, Q-Link, Srixon, Sunderland and Top Flite.
Further information about the Première Golf Resort Conference is available from Neil Gray at GMS on +44 (0)1438 718399. Alternatively, contact the Première Golf offices on +44 (0)1491 572062.
Première Golf www.premieregolf.com