Global Edition

Première Golf 2003 widens its scope

12.30am 21st May 2003 - Exhibitions & Conferences

Première Golf 2003, scheduled to be staged at the Congress Palace, Marbella, on November 4th to 7th, has been widened to include a number of key new elements, all designed to widen the appeal of the show and to enhance its reputation as Europe’s No. 1 leading golf trade gathering.

In addition to the main golf trade exhibition, inaugurated in 2000, and supported by many of golf’s leading manufacturers, this year’s show will also include a Golf Resort conference, a Golf Range conference and a Junior Golf forum.

1st Première Golf Resort Conference

The inaugural Première Golf Resort Conference has been designed to bring together directors and managers from leading European resorts to discuss matters vital to the success of their businesses.

Numerous discussions have been planned on subjects as disparate as e-commerce, agronomy and course design for club managers, merchandising for profit, managing cart fleets and maximising green fee revenue. Several leading industry experts have already been signed up to speak at the conferences, including Colin Heggarty, CEO of the prestigious Golf Research Group, Jeremy Slessor, managing director of European Tour Design and Niall Flannigan, general manager of the St Andrews Links Trust.

The aims of the Golf Resort Conference are to:

Gain an invaluable insight into European golf resort financial performance

Discover how their resorts performs in comparison with European averages

Hear about improving profitability in all areas of resort management

Find out about the latest technological advances that can help this sector of business

Learn to make the most of resort branding and marketing

See how to increase merchandising profits

Meet and discuss business with other resort managers and directors of golf

Source new products at Première Golf’s trade golf exhibition.

OGRO Golf Range Conference

The Organisation of Golf Range Owners (OGRO) will hold its annual European conference in conjunction with Première Golf 2003. OGRO was founded in 2002 to enhance communication between golf range operators and also deliver added value to members through partnerships developed with major suppliers of goods and services.

Junior Golf Forum

The inaugural Junior Golf Forum will be presented by the Golf Foundation and will cover a wide range of topics appertaining to the enhancement of junior golf. It will include information on:

Community outreach programmes, sustainable structures for junior golf programmes and volunteer investment programmes

Junior golf case studies

Psychology in Junior golf coaching

Sources of funding for Junior golf development

The new Tri-Golf teaching programme

Robert Fairbairn, owner of Première Golf 2003, is excited by the latest innovations and sees them as the next stage in his plan to install Première Golf as one of the leading events on the golfing calendar.

“Since its inauguration in 2000, there is no doubt that Première Golf has developed into a key European golf trade event,” he said. “Now, however, we want to move on. The exhibition will always remain a core part of the proceedings but, by widening its scope, we want to develop it still further, making Première Golf something that everyone in the golf business will want to attend, irrespective of what sector of the business they happen to work in.

“In time, we expect Première golf to become the focal point for everyone involved in the golf business. It will be an event where leading figures from all areas of the trade can come together, not just to explore new business opportunities but also to enjoy the stunning facilities this area of the Costa del Sol has to offer.”

Further information about Première Golf 2003 is available from both Robert Fairbairn on 01491 572062 (robert@premieregolf.com) or Neil Gray at GMS on 01438 718399. Conversely, log onto the company’s new web site at www.premieregolf.com

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