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PGA Merchandise Show Outdoor Demo Day Marks Its 10th Anniversary

9.32am 2nd December 2011 - Exhibitions & Conferences

Demo Day at the PGA Merchandise Show (Photo by Montana Pritchard/The PGA of America)

The 10th anniversary of the PGA Merchandise Show Outdoor Demo Day will be celebrated with the debut of exciting new equipment by more than 100 participating golf manufacturers on Wednesday, January 25, 2012, at the Orange County National Golf Center and Lodge just outside Orlando.

The world’s largest outdoor golf demo event is open to PGA Professionals, golf retailers and media who come from around the world for an exclusive preview and personal hands-on testing of a multitude of new products. Their experience will help determine the hottest equipment and accessories to drive golf retail sales in the upcoming season.

Additionally, all PGA Merchandise Show attendees will be able to test the latest equipment right on the PGA Merchandise Show floor during the Indoor Demo Days at theEquipmentTestCenterin theOrangeCountyConvention Center, January 26-28, 2012.

“We’re pleased to mark the 10th anniversary of the PGA Merchandise Show Outdoor Demo Day with all of the top equipment companies introducing exciting new products that will influence how we play the game in 2012,” said PGA Golf Exhibitions Vice President John McGeary. “In addition to product previews and hands-on testing opportunities, PGA Professionals and leading golf retailers can expect a full schedule of demonstrations, celebrity appearances and special events designed to help them grow the game and their business in the new year.”

10th Annual PGA Merchandise Show Outdoor Demo Day, 25th January

On Wednesday, Jan. 25, the 10th Annual PGA Merchandise Show Outdoor Demo Day, exclusive to PGA Professionals, golf retailers and media, will feature more than 100 top golf equipment, training aids, performance wear and golf accessory companies within 200+ hitting bays, practice greens, a New Product Preview area and the vendor village of the 42-acre practice facility of Orange County National Golf Center and Lodge (OCN) in Winter Garden, Fla.

Thousands of PGA Professionals, retailers and media traditionally attend the PGA Merchandise Show Outdoor Demo Day’s packed schedule of manufacturer special events and demonstrations, plus PGA Tour and LPGA player appearances. The PGA Merchandise Show Outdoor Demo Day is open exclusively to PGA Professionals and media from 9:00 a.m. to noon with retailers joining the event until closing at 5:00 p.m. Special events details will be updated regularly at

The PGA Merchandise Show Outdoor Demo Day is organized by PGA Golf Exhibitions and PGA Magazine and presented by United Rentals and True Temper. Sunice is the outerwear sponsor; Pukka Headwear is the hat sponsor; Zero Friction is the official tee sponsor; Hirzl is the glove sponsor; and Bushnell Golf is providing attendees with water bottles. For a detailed list of participating companies, visit

PGA Merchandise Show Indoor Demo Days at the ETC, 26th – 28th January

The PGA Merchandise Show Indoor Demo Days at the Equipment Test Center, located right on the Show floor, is the country’s largest indoor golf range and open to all of the more than 40,000 attendees each Show day, January 26-28.

The sold-out, scalloped layout of some 47 hitting bays, a putting green and a PGA Short Game Challenge Area provide hands-on testing of the newest equipment and the latest advances in technology and design from leading golf manufacturers. More than 250,000 golf balls were hit at the ETC last year.

The PGA Section Short Game Challenge is supported by PGA partners Callaway Golf, Cobra, Nike, PING, TaylorMade and Titleist. Greenskeepers is the official tee sponsor of Indoor Demo Days. For a detailed list of companies participating in the sold-out ETC, visit

Product testing at the Outdoor and Indoor Demo Days is just one of several valuable programs making a return to the PGA Merchandise Show. Other successful returning programs include the PGA Education Conference, the PGA Forum Stage for industry presentations, the Inventor’s Spotlight Pavilion, multiple New Product Zones and networking events.

Several new programs are being introduced at the 2012 PGA Merchandise Show. The launch of industry-wide Golf 2.0 Strategic Plan will be introduced by golf leaders on the PGA Forum stage as the keynote address to open the PGA Merchandise Show on Thursday, January 26, and will be featured across multiple Show platforms, including complimentary introductory programs for PGA members within thePGAMemberBusinessCenter. Also, the new Business Leadership Series will be introduced and new Show Floor-featured destinations such as the Golf Business Solutions Zone, a Live Fashion E-Studio and theInternationalClubmakersGuildConnectionsCenterwill make a first appearance at the 2012 Show.

PGA Merchandise Show


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