The 2025 PGA Buying Summit returned to the PGA of America’s Frisco headquarters in Arizona earlier this week, delivering three full days of deal-making, innovation, fashion and industry connections for nearly 1,000 golf industry professionals.
From July 28–30, influential PGA of America Golf Professionals, buyers and industry executives from 44 US states and 10 countries gathered at the Omni PGA Frisco Resort & Spa and Home of the PGA of America, making this year’s summit the biggest and most high-profile midseason event yet for the $102 billion golf industry.
With 186 leading golf and lifestyle brands showcasing innovations in sold-out ballrooms and more than $300 million in retail purchasing power on-site, the summit proved to be a critical moment for sourcing Spring 2026 lines and building momentum heading into the fall season. The event featured a variety of education sessions, exclusive VIP buying appointments and nightly networking events.
“The PGA Buying Summit is more than just a gathering; it’s a highly productive, mid-season working show featuring PGA of America Golf Professionals, industry experts and key buyers who share a deep passion for the game,” said PGA of America President Don Rea Jr. “This year’s Summit featured both well-established and emerging brands, helping attendees stay current on trends and educational opportunities, all at our very own PGA Frisco. The Home of the PGA of America and the Omni PGA Frisco Resort & Spa enhance the experience, providing an ideal backdrop for us to connect, celebrate and foster meaningful relationships.”
This year’s PGA Buying Summit teed off on July 28 with more than 500 private appointments for invited key buyers with curated golf brands and 13 education sessions featuring retail strategy, leadership and coaching workshops. The opening night featured the Fashion Show Reception, sponsored by VYBWEAR, where 15 apparel brands featured forthcoming ranges in a runway production. The evening concluded with the Fashion Show People’s Choice Awards, with attendees voting for the Men’s Brand – Blanco Clothing, Women’s Brand – Fore All, and Best Dressed (outfit) – A. Putnam.
For the final two days, key buyers and influential PGA of America Golf Professionals representing hundreds of golf facilities, top resorts, retail chains and independent shops explored the latest in golf and golf lifestyle collections in sold-out exhibit spaces. From household names to breakout startups, brands shared their newest lines, including J. Lindeberg, Mantra, Greyson, HEAD Golf, Blanco Clothing, Holderness & Bourne, Tori Richard, Dunning, 70Degrees, Hugo Boss, Baublerella, and Johnnie-O.
The golf industry will gather next at the 2026 PGA Show, January 20-23, in Orlando, Florida, and return to Frisco, Texas, for the 2026 PGA Buying Summit, July 27-29. Further information can be accessed at PGAShow.com and PGABuyingSummit.com.