Henceforth, the event, which features the combined talents of Colin Montgomerie, Paul Casey, Ian Poulter, Retief Goosen plus some of the leading coaches in the game, will be known as ‘O2 Golf LIVE in association with The Daily Telegraph’.
O2 joins an impressive list of commercial sponsors who have agreed to support the innovative new event, including its Travel Partner, Golfbreaks.com, and Media Partner, The Daily Telegraph, who will be providing advance publicity valued at over £1.2 million.
“We are delighted to announce that O2 has signed up to be the Title Sponsor of Golf LIVE, said James Goode, the Event Director. “O2 is renowned for supporting top quality sports and entertainment events and its reputation for innovation and delivering exceptional experiences fits perfectly with the Golf LIVE brand.” added Goode.
Samantha Newell, Head of O2 Priority List at O2, said: “O2 Golf LIVE is the event for golf fans, offering unprecedented access to the world of golf. Through our sponsorship we will be able to further enhance the experience for O2 customers by offering Priority Tickets, a chance to meet the stars and much more throughout the weekend.”
O2 Golf LIVE has been described as the most exciting new public golf event to be launched in the last decade. It is a premium 3-day event which is aimed at golfers of all ages and abilities and which provides a unique backstage pass into the glamorous world of Tour golf.
O2 Golf LIVE is all about interaction, education and entertainment, with its Ambassador, Colin Montgomerie, Europe’s 2010 Ryder Cup Captain, and the other featured Tour pros and PGA coaches all signed up to play an active role over all three days of the event.
Further leading golfers, coaches and celebrities are also to be announced in due course.
When you purchase a daily ticket for O2 Golf LIVE it will give everyone access to Monty’s Masterclass and in between, you can watch the stars in action in a 3-hole Pro-Celebrity Challenge, book a lesson with a top PGA professional or mind coach, learn at first hand Tour players’ tricks of the trade, try out the latest kit and equipment from Callaway, TaylorMade, Nike, Yonex and many of the other leading club manufacturers or even get yourself custom-fitted for a new set of clubs. There will also be ample time to visit the Short Game and Bunker Theatre, Mid Iron and Recovery Theatre, Tee Shot Theatre, Retail Village and the Competition Zone before each day concludes with an unforgettable Grand Finale featuring Montgomerie and many of the other leading golfers and celebrities.
O2 Golf LIVE has been created by Brand Events, in conjunction with the International Management Group (IMG), and the company has used the knowledge it has gleaned staging successful public shows like Top Gear Live and the Taste Festivals to put together a multi-faceted event that gives golfers of all ages and abilities unprecedented access to the world’s best golfers.
“This is a totally new concept,” commented Goode. “It will present the perfect opportunity for passionate golf enthusiasts to enjoy an interactive learning experience from some of the world’s top golfers in specially created arenas.”
“O2 Golf LIVE will also present a 360-degree view of the golfing world, from the latest products of the leading manufacturers to insightful hints and tips from golf’s best players, coaches and sports psychologists. We believe this event will break the mould and take the golfing world by storm.”
Tickets for O2 Golf LIVE will go on sale in February 2010 priced at £45 for a standard daily ticket and from £210 for the Corporate Hospitality package. A maximum of 4,000 tickets will be released each day and will be available on a first come, first served basis.
O2 Golf LIVE www.golfliveevent.com