British golfers will have the first chance to get their hands on Nike’s new SasQuatch driver at April’s London Golf Show. Nike is planning to launch the club at ExCeL London from 27-30 April and visitors will have the opportunity to test its use of the latest technology.
The SasQuatch driver uses Nike’s patented Powerbow technology which, claims the manufacturer, combined with a lower centre of gravity further back in the club head, expands the sweet spot and improves drives.
Not only is Nike launching its latest product at the London Golf Show it has also more than doubled the size of its presence from last year’s show. At the 2006 event Nike will have five driving bays on the indoor range – one of which will include a launch monitor to aid with club fitting.
Nike is also continuing its sponsorship of the show’s long-drive competition and the Nike Golf European Tour Van will return, packed with all the latest club-fitting technology.
Jan Joris Keijzer, Nike Golf’s EMEA marketing manager, said, “The London Golf Show is the perfect way to get clubs in people’s hands and give them a taste of a sport that is continuing to grow in popularity. The show proved a big success for Nike Golf last year which has led us to increase our presence in 2006.”
Andy Barwell, the London Golf Show’s marketing director, said, “We are delighted Nike has again decided to appear at the show. Their stand proved hugely popular with visitors last year, hence their quick decision to re-book for 2006.
“The fact Nike is using the London Golf Show as a platform to launch the SasQuatch in the UK driver goes to show the high regard the event is held in by the industry and it is something of which we are very proud. You have to have something to offer potential exhibitors and visitors, and the show has exactly that.
“It is packed with a wealth of great innovations and informative, fun and interactive stands and features aimed at the golfing public – everything from improving your game with swing and putting aids to making a splash on the ‘floating green’, and from big driving bays to sourcing a golf holiday pretty much anywhere in the world.
“The numbers we had through the doors at ExCeL last year vindicated our decision to take the plunge with the London Golf Show initially – and now we aim to make it even bigger and better this year.”
One of the star attractions to the thousands of visitors who flocked to Docklands last April proved to be the ‘floating green’ moored in the Victoria Dock. This year even more golfers will be able to experience it with organisers saying the 2006 show will have ‘multiple floating greens’.
And there will be more driving-range bays, giving golf-mad visitors the chance to try out the latest cutting-edge golf equipment.
Direct Golf UK has also confirmed it will be at the show in April, and will provide the biggest golf shop in Europe for the second year running.
London Golf Show 2006 www.londongolfshow.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.