In the words of a past, popular advertising theme, “This year’s PGA Merchandise Show & Convention is not your father’s PGA Merchandise Show”. While still the world’s most comprehensive and influential golf trade show, it has evolved to become, in the words of the organisers, “a convention of golf solutions designed to grow businesses, rounds and careers”.
More than 40,000 industry professionals have travelled from every U.S. state and more than 75 countries this week to preview the latest and most technologically advanced golf equipment, apparel, training aids, gadgets, accessories and services from more than 1,200 manufacturers of golf-related merchandise. In addition to discovering the thousands of products among some ten miles of exhibit aisles, visitors will benefit from demo events, interactive and classroom education programs, exhibitor learning labs, business networking functions, industry expert demonstrations, daily fashion shows, competitive tournaments and more.
The Show is open 26-29 January. Top participating golf manufacturers include Callaway Golf, Nike Golf, Ben Hogan, Top-Flite, MacGregor, Bridgestone, Mizuno, Srixon and Sonarte.
“The great tradition of our annual industry gathering, combined with an interactive education component and a strong business element, creates a new PGA Merchandise Show & Convention that gives us all the opportunity to become more effective in our business, in our career and in our efforts to grow the game,” says PGA of America President Roger Warren.
The PGA of America and PGA Golf Exhibitions, organizing partners for the PGA Merchandise Show & Convention, reached out to renowned teachers, industry leaders, top manufacturers and influential buyers to build an event that would overflow with value for all sectors of the golf industry.
“A wide-ranging collaboration among industry leaders, retailing experts, top educators, golf organizations and The PGA has resulted in a show and convention unlike any other in the previous 52 years of the PGA Merchandise Show,” said PGA Golf Exhibitions Vice President & Show Manager Ed Several. “Manufacturers are now reaching influential customers on multiple platform levels and attending industry professionals are reaping the benefits of merchandising, education, networking and career programs in one valuable setting.”
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