The London Golf Show 2006 opened to much acclaim at ExCel yesterday (Thursday) and immediately announced big plans for the future. With more than 300 exhibitors at this year’s event and extensive industry support, the company behind the show has rebranded and has already made plans for 2007 – and beyond.
The London Golf Show will return to ExCel next year from April 26-29 – but that is just the flagship event in a portfolio which is expanding at the same rate as the company’s burgeoning reputation.
The Golf Show Company Ltd has signed a three-year agreement already with Golf Italia Expo, which takes place in Milan in October, and is taking a small show to Loch Lomond for the Barclays Scottish Open in July. And that’s just the beginning.
Company chairman Colin Brunton explained: “RB Exhibitions Ltd is being renamed The Golf Show Company, and future ventures – including those in Italy, the Middle East, in Europe and exhibitions associated with the Scottish Open, the London Seniors Masters and others – will be organised, directed and identified through the new company identity and logo style.”
He added: “The new style and company identity reflects precisely what the company will do. We will concentrate on our core ambition of driving the London Golf Show forward as the most significant consumer show in Europe, as well as building on the relationships and trust we have created with exhibitors, industry leaders and our visitors, in producing and developing first-class events.
“In my role as chairman, I am confident that, with the determination shown by the team of professionals who constitute the core team at The Golf Show Company, and the backing of the directors for new initiatives, we shall succeed in our ambitions.
“We hope those who have been part of the London Golf Show experience will welcome the step forward and accompany us on our journey.”
The London Golf Show is at ExCeL until 5pm Sunday. www.londongolfshow.com