The 52nd PGA Merchandise Show, January 26-29, 2006, is emerging as a “convention of golf solutions” with new programs designed to grow the game and the business of golf. What began as a car boot show for golf manufacturers more than a half-century ago has grown into a comprehensive golf industry convention and trade show. Once again, Orlando will play host to everything golf for some 1,200 participating manufacturers and more than 40,000 golf industry professionals eager to preview, test, learn and network among friends and colleagues.
“This PGA Merchandise Show encompasses all that our industry has valued in the past and adds new programs for 2006 that have the potential to significantly impact our business success both individually and as an industry overall,” said PGA of America president Roger Warren. “As a close-knit industry, the PGA Merchandise Show is our unique opportunity to come together, uncover products and trends, grow professionally, greet old friends and make new contacts. It renews the energy, inspiration and enthusiasm that brought us all to the game in the first place.”
New programs are being introduced such as “teach-the-teacher” clinics featuring Butch Harmon and Rick Martino, a PGA Experience pavilion, learning labs on the Show floor, Golfweek’s Golfest and the inaugural Play Golf America conference. Proven programs like Demo Day, the Dream Golf Shop, daily fashion shows, education seminars and networking areas are being enhanced. New and enhanced programs are designed to provide everything a visitor needs to be more professionally effective, more profitable in business, more satisfied in his or her career and more successful in growing the game.
“The next step in making the PGA Merchandise Show even more valuable came directly from PGA professionals and industry leaders who called for an increase in programs that offer golf industry business solutions,” said PGA Golf Exhibitions vice president and show manager Ed Several. “While the PGA Merchandise Show will always offer the widest variety of golf-related companies in one location, supported by hands-on testing areas, we are committed to a long-term plan of adding programs to grow the golf business through the latest golf industry solutions, providing top education programs and hosting special events to energize golf participation.”
More information including on-line registration www.pgaexpo.com
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