Global Edition

Great ideas to beat the credit crunch

12.03am 10th October 2008 - Exhibitions & Conferences

The next Golf Consultants Association ‘Profit from Golf’ Roadshow, at Macclesfield’s The Tytherington Golf Club on Thursday, 23rd October will focus on important sales and marketing techniques to help golf clubs navigate the current ‘credit crunch’.

Key speakers have been invited from some of the UK golf industry’s biggest organisations – including the EGU, Crown Golf (the UK’s largest golf course owner/operator) and (the well-known golf breaks and golf tour operator).

Delegates will receive essential advice, ranging from how to retain members to using databases to maximum effect. There will also be an important presentation on a new initiative to grow golf from the EGU.

GCA chairman, Ian Bulleid, said, “Given the current economic climate, I believe every delegate will leave this roadshow – which costs just £40 to attend – with an idea that they can implement back in their own business.”

During the day, Crown Golf group marketing director Nick Moran will look at ways to reduce golf membership attrition; Nick Holmes from Rockliffe Hall will explore the importance of databases in the sales process; and Steve Hemsworth from Golfbreaks will demonstrate how to drive additional revenues into off-peak times.

Representatives from dozens of golf clubs are expected to attend the year’s third Golf Consultants Association Roadshow, held in association with Ransomes Jacobsen E-Z-GO, following the well-attended event at The Warwickshire last month.

The GCA Roadshow takes just half a day, including lunch, and combines brief presentations from experts with informal Q&A forums, keeping golf business owners and operators abreast of the latest industry developments.

The events also offer a good networking opportunity: since the launch of its Roadshow programme in May 2007, the GCA has provided hundreds of delegates from across the sport with an opportunity to acquire new skills and advice.

Anyone from the golf industry can attend the event, which costs just £40 including lunch. The Roadshow lasts half a day, starting at 09:00, reducing the time delegates need to spend away from their businesses. Members of the Golf Consultants Association team will also be at hand to dispense free on-the-spot advice.

Places are limited at the ‘Profit from Golf’ Roadshow. For more information on GCA Roadshows, or to book a place at the north-west event on 23rd October, contact Jacqui Baldwin at the Golf Consultants Association on 02476 414999 x207, or email

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