Last year’s Golf Europe was the leading golf trade fair in Europe with 415 exhibitors from 25 countries attracting more than 6,000 visitors, 46% of whom came from outside Germany. The Fairway show, held in Spring 2005, received 2,500 visitors, more than a quarter of whom came from outside Germany with thirty countries represented.
The decision to run the two shows concurrently in adjacent halls gives the Munich organisers the opportunity to create a European event, which will provide the golf business with a one-stop shop window where much of what needs to be seen can be viewed in one busy weekend.
This most attractive and centrally located city will host the two shows at the New Munich Trade Fair Centre from Friday, 29th September until Sunday 1st October 2006. This Friday to Sunday duration will be for one year only – in 2007 the event reverts to the more usual Sunday to Tuesday format.
The link with Golf Europe is bound to boost attendance at the Fairway Congress and show. The organisers have already started using the tag line “One drive: Two shows.” Registration is separate for the two fairs but trade visitors with entrance tickets to Golf Europe will also have access to Fairway.
Fairway exhibitors are already benefiting from lower exhibition space costs because of the combination of the events. In line with the trend in other countries the Fairway Trade Exhibition will only be held in alternate years. But the Fairway Congress will continue to be an annual event and will incorporate exhibition stands for golf course designers, consultants and other service providers. It will be located in Hall C3 together with the Indoor Driving Range with 14 tee boxes on a hall area of 3,600 sq. m.
Hall C2 will be the home of golf fashion. For the first time there will be a “Golfwear Village” in the Fashion Hall. Companies who exhibit there can take advantage of a package deal to also take part in ISPO Summer, the international Sporting Goods Trade Fair in Munich in July.
Speaker’s corner will also be in Hall C2. Top-rate seminars will be offered in collaboration with the PGAs of Europe. Bill Sanderson, who has supported Golf Europe as golf marketing expert and seminar director from the start, will be joined this year by Robert Maxfield, director of property and development for the PGA of GB & Ireland, Julie Otto, R&A Assistant Director – Rules, and Steve Otto, R&A Assistant Director – Research and Testing.
The hardware suppliers will present their new ideas and products in Hall C1. To date these include Acushnet, Ben Hogan, Brispo, Callaway, Dunlop, Kiffe, Komperdell, Mizuno, Nike, Ogio, Powakaddy, TaylorMade, Wilson, Yamoto and Yonex.
Golf Europe 2006 www.golf-europe.com
Fairway 2006 www.fairway.de