The economic value of the local golf industry, as determined during the most elaborate survey ever done in the South African golfing arena, will be a major point of discussion during the fourth annual South African Golf Summit at Fancourt in George from 29 March to 1 April 2009.
As part of the wider theme of global economic turmoil and its effects on the South African and world golfing industries, the Professional Golfers Association of South Africa (PGA SA) will present to summit delegates some relevant findings of its commissioned survey.
Conducted by Sport Marketing Surveys South Africa (SMS SA), the economic impact study will focus on measuring the size and value of the game of golf by evaluating every component within the industry and its subsequent contribution towards the economy. Following extensive consulting with golfing associations, businesses and golf clubs to obtain accurate and relevant information, the report results are due later this month (December).
Fancourt’s marketing director, Kwakye Donkor, said the survey outcomes should stimulate interesting discussion at the Golf Summit about the South African golf industry’s role in the wider market. “We know inherently that our industry plays an important part in the local economy, but quantifiable evidence will go far in emphasising our significance and may ultimately give us the clout we need to motivate decision-making. We look forward to the PGA SA’s involvement in the coming Golf Summit and encourage role players to book their attendance as soon as possible,” said Donkor.
PGA SA business development director, Janyne Marais, said the Golf Summit provided the perfect opportunity and vehicle for all involved in the administration and business of golf to meet and develop strategies that could grow the game and its business offerings. “We strongly recommend that any company, association or individual who has interest in growing the game attend the Golf Summit in March.”
The SA Golf Summit, which was initiated by Fancourt in 2006, has become an internationally recognised forum for government, property developers, tour operators and investors to discuss the development and role of golf resorts, courses and estates.
Next year’s Golf Summit will specifically explore investment, tourism and sponsorship impacts of global economic turmoil on the South African golf industry. International golf and tourism development strategist Andrea Sartori will also be discussing his study on the international golf economy.
Reservations for the fourth SA Golf Summit can be made by calling 044 804 0020 or via email to sagolfsummit@fancourt.co.za