After taking the decision to launch its brand new show in Manchester at EventCity on 5th-7th April, the Golf Show Group is taking a fresh approach to how they market the event!
The revised marketing strategy focuses around the look and feel of the new website (specifically designed for the new show) which will be ‘fully responsive’ and work intuitively across all the latest technologies including iPad and Mobile.
In addition, the marketing campaign that will support the event, will be built on media owner partnerships and with strategic alliances via a number of well known Magazine titles including National Club Golfer (Mag+Online), Going For Golf (Interactive Mag) and Golfers Local (North West Newspaper) and the online platform NorthernCountiesGolfer.co.uk. All of these brands are official show partners and will work with the Golf Show Group over the coming week to raise both the profile of the new show and to engage the potential visitors with fresh and compelling content!
The Marketing campaign that kick-started in early February, will include Press, Radio, Outdoor, Online, Face to Face marketing, plus Mobile and Pay Per Click advertising and will reach over 2m golfers in the North West….
Ian Mullins, Marketing Director of the Golf Show Group said, “With the plethora of new media channels now available to consumers it was obvious that we had evolve the way we market the new show. The new site is more than just a booking tool and we hope the channel will, over time, become a useful resource for both the the industry and the public alike!.”
Damian Benstead, Managing Director of the Golf Show Group said, “We are very proud of how the new site looks and performs and we genuinely believe we now have one of the most modern websites in the whole of the Exhibition industry. Ian and the team have really challenged how we engage with our consumers and we plan to take the same rigorous approach to the London Golf Show marketing strategy in the Autumn. In the meantime, I am very pleased with the response we have had to the new look website and creative executions. Roll on Manchester….”
Manchester Golf Show www.golfshowmanchester.co.uk