The golf industry is busy this week making final preparations for its most important annual business event, the 2007 PGA Merchandise Show, 25-27 January, at the massive Orange County Convention Center in Orlando, Florida.
More than 43,000 PGA professionals, retailers and industry leaders will travel from some 75 countries to preview the latest product introductions, test the newest equipment and learn the most effective merchandising techniques of some 1,250 golf manufacturers within more than 500,000 net square feet of interactive exhibit space.
With an emphasis on growing the business and the game of golf worldwide, the 54th PGA Merchandise Show has been re-designed to also offer a full calendar of education, career and game development programs organized into daily industry business themes.
“The PGA Merchandise Show has become a global platform to grow the business, participation and interest in golf,” said PGA of America president Brian Whitcomb. “Each day at the PGA Show results in new merchandise, ideas, methods and best practices that help PGA professionals grow the game on the frontlines of golf facilities worldwide.”
The new three-day schedule and re-designed format have prompted substantial advance registration by industry professionals from across the globe and the participation of top manufacturers including Callaway Golf, TaylorMade Golf, the Titleist Performance Institute, Srixon, Nike Golf, adidas, Cutter & Buck, MacGregor, Ahead, Ashworth, Tehama, Gear For Sports, Bridgestone, the Greg Norman Collection and more.
“The PGA Merchandise Show is a tremendous mix of the top names in golf manufacturing along with some 400 companies new to the Show ensuring that every attendee sees hundreds of new merchandise for their shops,” said PGA Golf Exhibitions vice president and show manager Ed Several. “In 2007, the industry also can look forward to a full schedule of unique programs, demonstrations, workshops and more to help grow their business and the game overall.”
PGA professionals, media and invited buyers will kickoff the annual gathering with a Demo Day at Orange County National Golf Center and Lodge on 24th January from 10 a.m.-5 p.m. EST. Exhibition, education and player development programs at the 54th PGA Merchandise Show will take place 25-27 January from 8:30 a.m.-6 p.m. EST, at the Orange County Convention Center in Orlando, Fla. The PGA Merchandise Show is a trade industry-only event. PGA professionals and golf retailers can learn more about the 2007 PGA Merchandise Show and also register today at www.pgashow.com