GCM Conference tees up insights and inspiration with keynote speaker line-up

This year's GCM Conference features a strong line-up of keynote speakers designed to inspire and inform

Next month’s Golf Club Management Conference & Exhibition, which is being held at De Vere Cotswold Water Park in Wiltshire from November 16-18, promises to be an inspiring event, featuring thought-provoking discussions from distinguished speakers.

From leadership and innovation to resilience and strategy, this year’s line up of speakers – Colin MacLachlan, Jo Salter, John Steele and Allister Frost – are set to deliver invaluable insights to shape the future of golf club management.

Keynote speakers Colin MacLachlan, John Steele, Jo Salter and Allister Frost

Colin MacLachlan
Renowned for his roles on Channel 4’s SAS: Who Dares Wins and Channel 5’s Secrets of the SAS. With over three decades of experience in security and risk management, Colin brings unparalleled insights into leadership, resilience, and teamwork, qualities essential to success in any industry, including golf club management. His expertise in resilience, teamwork, and leadership promises to inspire and empower attendees.
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John Steele
Former professional athlete, sports coach, Olympic Leader, Executive Director of Sport and current chair of Team England. His keynote will offer delegates an exclusive opportunity to learn from one of the industry’s most influential and experienced figures, gaining fresh perspectives on navigating the evolving challenges of modern sports organisations. 
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Jo Salter
A trailblazer in aviation, known for being Britain’s first female fast jet pilot and an expert in transformational leadership. Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.
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Allister Frost
A former Microsoft Digital Strategy leader turned global speaker, will take centre stage to share his invaluable insights on building a Future Ready Mindset – a crucial skill in today’s fast-evolving world.
With a background in pioneering technology and digital transformation, Allister has spent years helping individuals and organisations turn uncertainty into opportunity. His key message is clear: adopting the right mindset and habits can unlock resilience, drive innovation, and create lasting success.
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To book your place at the 2025 Golf Club Management Conference & Exhibition, click here.

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