Global Edition

Final Agenda Announced For 2014 HSBC Golf Business Forum

8.09am 4th April 2014 - Exhibitions & Conferences

HSBC website grabThe final agenda for the 2014 HSBC Golf Business Forum has officially been published, underlining the Forum’s position as the one of the most anticipated gatherings in the golf business calendar.

With speakers representing a range of companies with expert knowledge and insight into the golf industry, the 2014 Golf Business Forum looks set to be the best to date. A mix of panels, key note presentations and thought leadership sessions will explore topics including:

Leaders Question Time

A unique opportunity for delegates to directly debate, challenge and learn from some of the most influential figures in the global golf industry.

From the Big Screen to the Second Screen

A highly influential group of broadcasters and technology experts debate golf’s future as a televised product and how the next generation digital technology is challenging the traditional broadcast model.

The Performance Lab

A discussion on how the next generation of performance data analysis technology is changing professional sport, along with a look at the relationship between talent and practice and how the sports science industry is influencing performance of tour players and those who aspire to be the next generation of major winners.

Global Golf Development

Amid signs of positive growth in some of golf’s key markets around the world, this important session asks how much has the golf industry learnt from the lessons of the financial crisis.

The Business Case for Sponsorship

For the people in charge of global sports marketing budgets, golf is just one option among many, from Formula One and UEFA Champions League through to the Olympic Games, This panel asks what does success look like?

Asia – Fundamental factors of a Growing Demand

The Asian market is the industry’s most exciting growth opportunity. But what do developers, resort owners and business executives really need to know before heading east?

Also featured at the Forum is a ‘Dragons Den’ style panel called the “The Innovation Incubator – The Elevator Pitch” where a select group of delegates will be given a chance to pitch their business idea, opportunity or product in front of a live audience to industry experts including Alastair Johnston, Vice Chairman, IMG, Arto Joensuu, CEO Dubizzle and Christian Purslow, Founding Partner at Mid Ocean partners.

In keeping with the innovation theme, entries have now closed for the inaugural Golf Business Community Award for Innovation, with the prize being awarded at the Forum to a company or individual who have significantly contributed to the growth of golf. The final shortlist is soon to be announced, so keep checking the Golf Business Forum website for updates.

HSBC Golf Business Forum


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