The unaudited figures from BTME 2023 which took place in Harrogate last week, are as follows:
- Approximately 4,100 unique visitors
- Approximately 6,500 visits meaning:
- Average of 1.6 days per visitor
- 400 overseas visitors (almost 10%), reflecting the international nature of the event
- Around 800 staff represented the 120 exhibiting companies
- During show week the hashtag #BTME2023 was viewed by 658,800 people on Twitter/Instagram/LinkedIn
Jim Croxton, CEO of BIGGA, said: “It’s hard to put into words how proud I am of what our team achieved in the last 10 months. The delay to March of BTME 2022 caused by the coronavirus pandemic meant our team had a shortened window within which to plan and present BTME for our members, exhibitors and the wider sports turf industry. To see buzzing halls and so many smiling faces and receive the excellent feedback we have, is testament to the outstanding work of the BIGGA team and wider community to put on this wonderful trade show and education programme.
“BTME also gave us the opportunity to unveil some of the hugely-important work we’ve been doing behind the scenes, with initiatives like First Green set to shape the industry moving forwards. We’re excited for what the year ahead has in store, but rest assured we’ve also begun planning for BTME 2024, taking place in Harrogate next January.”
The show will run from January 23 – 25, 2024 and Continue to Learn will run from 21 – 24 January 2024. Registration is now open
