Ever wondered who Sporty Stefan is? Or Club Carl? Curious about the so called New Golfer?
You can get to know your future customers at the 4th European Golf Business Conference. Jan Ekblom, director club development at Swedish Golf Federation, will present Swedish research results that provide an essential insight into the customer of the future.
A second example to be presented is the so-called ‘Dutch model’, summing up the result of a joint research project of the Dutch Golf Course Owners Association and the Dutch Golf Federation.
Both presentations highlight the trend of the future and market development, providing essential information for golf course owners who are confronted with declining numbers of rounds played and an economic downturn.
The golf business needs to understand the world is changing, and to survive, golf needs to change with it. Without change, the golf business will not be able to welcome new customers, as research from the EGCOA and national golf federations shows.
Together with other speakers and participants, these speakers will define The Next Step; From Change To Opportunity. Subjects under discussion will include how golf course owners can take advantage of changes; how golf course owners can generate more revenue by using e-marketing and yield management; and more solutions of problems golf operators face on a daily basis.
The 2009 European Golf Business Conference is at the Renaissance Hotel, in Amsterdam, from 2-4 December 2009.
For more information, visit www.egcoa.eu/conference.