Global Edition

Club Management Wizard Signs On To Tackle Multi-Generational Membership Issue at APGS

12.16pm 19th July 2013 - Exhibitions & Conferences

Gregg Patterson at EGCOA Cannes Conference 2012 (pasquale the photographer)
Gregg Patterson at EGCOA Cannes Conference 2012 (Pasquale the photographer)

If you have not heard the name Gregg Patterson yet, you have just been introduced! He is known coast to coast in the club industry throughout the United States of America and commands tremendous respect amongst his peers.

One senior club manager describes Patterson as “a real spell binder and a revolutionary thinker and game changer in the club management industry”.

The 2013 Asia Pacific Golf Summit was quick to act when it received glowing accounts on what a fantastic speaker and talent Patterson was. In a flash, Patterson was signed on as a major speaker at this year’s Summit which is scheduled to be held in Jakarta, Indonesia on November 5 – 7 at the 5-star Shangri-la Hotel Jakarta.

Patterson is such an experienced speaker on club management matters that he could handle a whole three-day conference on his own. That’s how good he is and that’s how extensive his knowledge and experience is.

He will be tackling the challenge of multi-generational membership that many clubs are faced with today. Like most parts of the world, Asia grew its golf industry with its post-war baby generation. Since then, Generation “X” has come along and now the world has spawned a whole new generation altogether – Generation “Y”. While baby boomers were hooked on golf, Gen X was not that enamoured and the game’s shine seems to have gone dull with Gen Y.

Most of the club industry is at a loss as to how they can kick-start the industry again and this is where Patterson comes into the equation. At the Summit in Jakarta, expect him to deliver a turbo-charged, adrenaline-loaded presentation.

This is how fired up Patterson is about his speaking engagement in Asia, “That’d be fabulous – seems “connecting” with the new generation is the “biggie issue” for clubs, club managers and owners everywhere and I’ve got lots to say about this!”

Patterson became the General Manager of The Beach Club in 1982.  Since that time, he has worked with his members, Boards, and committees to enhance the value and reputation of The Beach Club in the Los Angeles community.   Prior to becoming the General Manager of the Beach Club, he was the Assistant Manager of the Bel-Air Country Club in Los Angeles and also worked as a Systems Analyst for the U.S. Army Club System.

In addition to his on-going responsibilities at The Beach Club, Patterson is a Senior Associate with Kapoor and Kapoor Hospitality Consultants, where he teaches certification courses in leadership and marketing for the Asian American Hotel Owners Association (AAHOA), an organization consisting of owners/franchisees of limited service hotels in the U.S. under such brands as Clarion, Comfort Inn, Holiday Inn, Best Western and others.

Building on his experience as a club manager, Patterson has been a featured presenter at various club management seminars, assistant manager conferences and hospitality forums around the world, including Canada, Ireland, the U.K., Spain, France, Denmark, Hungary, China, Thailand, Singapore, Korea, Sweden, the Netherlands, France and Colombia.

On the academic front, he served as an Adjunct Professor in the Collins School of Hospitality Management at CalPolyUniversity, Pomona for fourteen years.  He currently teaches at various Business Management Institute programs and is a Visiting Professor at two universities in Gujarat, India.  He has spoken to club management classes and associations at the University of Nevada Las Vegas, CornellUniversity and the University of Houston.

Patterson earned an M.P.S. degree from Cornell University School of Hotel Administration and a B.A. in British Imperial History from ColgateUniversity.

Asia Pacific Golf Summit

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