Callaway has announced it will participate in the 2004 PGA Merchandise Show at Orlando from 29th January to 1st February and will display a broad array of new products in the largest booth at the Show.
Patrice Hutin, executive vice president of global sales and advertising said, “We are very excited about the product line-up we are bringing to market in 2004, and we think the PGA Show is an excellent venue for exhibiting this broad and innovative new line. The PGA Show in Orlando has always been the premier selling occasion for the golf industry. We are pleased to continue our long-time association with this great event.”
According to figures compiled by Reed Exhibitions, the PGA Merchandise Show annually draws more than 50,000 attendees and 1,000 exhibitors to the Orange County Convention Centre, including PGA professionals and retailers from around the world. Callaway Golf has been an exhibitor at each Show since 1984, when the company displayed specialty wedges and putters from a tiny booth under the name ‘Callaway Hickory Stick USA‘. Since then, Callaway Golf and Odyssey Golf, a brand of Callaway Golf, have become worldwide market leaders in woods, irons and putters.
“The participation of Callaway Golf in the golf industry’s largest business gathering of the year is especially meaningful to our more than 28,000 men and women professionals,” said PGA of America Chief Executive Officer Jim Awtrey. “We value Callaway Golf’s commitment to PGA professionals, the PGA Merchandise Show and to stimulating the business of golf.”
“Supporting the PGA of America was one of the key motivators in our decision to participate in the PGA Show again this year,” said Mr Hutin, “and we are also extremely committed to growing the game of golf on every level. Although some manufacturers have chosen not to participate in the Show, we believe that supporting it is important to the industry.”
PGA Merchandise Show www.pgamerchandiseshow.com