Callaway Golf has extended its agreement to showcase its products at the PGA Merchandise Show, beginning with next month’s renewal in Orlando from January 21-24.
Callaway, which has committed to a multi-year agreement to the exhibit at the event, will showcase products from its complete portfolio of golf brands, including Callaway, Callaway Apparel, Odyssey, Ogio and Travis Mathew, across the demo day (Jan 21) and the exhibition itself (Jan 22-24).
“We are thrilled to continue our long and successful partnership with the PGA Merchandise Show,” said Callaway Golf Executive Vice President Glenn Hickey. “It’s one of the premier events in the golf industry and Callaway is proud to support it, and to work with so many outstanding PGA Professional partners at the Show. We’re excited to feature the incredible product lines across all of our brands this year, and in the years to come.”
PGA Golf Exhibitions Event Vice President Marc Simon said: “We value and appreciate the long-standing support of the PGA Merchandise Show by Callaway Golf, and their engagement at the event with thousands of attending PGA Professionals, buyers and industry leaders. Callaway consistently brings an exciting level of energy and buzz to the Show Floor and a strong product mix that enthuses the industry for the new season and upcoming year.”