The wind of change will be in the air when Berlin hosts the third European Golf Business Conference from 5-7 November
The event’s focus is ‘The Big Change’ and a host of experts will be examining recent developments in the consumer’s attitude to golf.
Areas to be examined will include the growth in popularity of nine-hole golf, the increasing importance of societies and a detailed look at the demographic of newcomers to the game.
CEO of the European Golf Course Owners Association (EGCOA), Lodewijk Klootwijk said, “The popularity of golf has not diminished in the last year or so but there has been a definite change in the public’s approach to the game. To continue to thrive, the golf industry needs to know why these changes have come about.
“Over the course of the conference we will be addressing issues such as; who are the new golfers and what are their needs? Why are more people choosing nine holes over 18? What is the value of the social aspect of a golf society at your course?
“We feel strongly that the EGCOA is the best organisation to bring about the required change in golf on various levels. For the third year running specialists from around the world will be at our seminars sharing their opinions on the important issues in golf.”
The European Golf Business Conference is organised by the EGCOA and aims to bring the industry together to benefit all concerned.
Aimed at owners, managers, directors of golf, suppliers, representatives of national and European golf bodies, golf course architects and industry partners the event is designed to allow maximum sharing of ideas, business models and networking.
For more information and registration go to www.egcoa.eu/conference2008
European Golf Business Conference www.egcoa.eu/conference2008