The 59th PGA Merchandise Show brought together some 1,000 companies and brands along with more than 42,000 PGA Professionals, buyers and industry leader visitors from nearly 80 countries to introduce the latest in golf equipment, apparel, accessories and services, from January 26-28, 2012, in Orlando, Florida.
This year’s PGA Show saw a noticeable increase in both exhibitors and visitors, with many leading manufacturers fronting larger, more impactful and eye catching stands, helping to create a real buzz of excitement throughout the show.
This buzz was also evident on the British Golf Industry Association’s dedicated UK pavilion, where all UK exhibitors enjoyed high visitor footfall to their stands, as did the BGIA members lounge which was noticeably busy throughout the show, with members taking advantage of the free meeting facility to conduct business with customers and colleagues.
TheUKexhibitor pavilion, located in the ‘products and services’ section of the show. consisted of BGIA Members Brand Fusion and Links SRP , along with 2Thumb Grip, Bio Flow and Wonderland Publications, all of whom reported a very successful show.
Brand Fusion Managing Director Nigel Freemantle stated: “This was Brand Fusion’s second year exhibiting at the PGA Merchandise Show inOrlando, and the mood was positive and upbeat!!
“Being a member of the BGIA, Brand Fusion’s stand was ‘housed’ within the dedicated UK Pavilion, which enabled us to be easily found within the huge exhibition centre. The support given by the BGIA, both at the show and in the run up to it, was fantastic. There was a central lounge within the pavilion where we could carry out business meetings or just have informal discussions with interested parties and other exhibitors.
“The show is a great platform to meet and greet existing customers and suppliers from around the world. It also provides us with a showcase to attract new business and I think the whole image of the UK Pavilion being a very professional and positive one, helped us in obtaining the new business that we did.
“The financial support given through the BGIA by the UKTI made this event possible for Brand Fusion. Without the TAP export funding we wouldn’t have been able to attend and it is so important for us and companies like us, that we make the rest of the world see what we have to offer.”
Simon Weitzman of Wonderland Publications, enjoying their first time exhibiting at the show, went on to say: “The BGIA team made us feel very welcome, every detail in terms of support in ensuring our stand was correct and the way in which we were looked after throughout was first class.”
If your company is interested in exhibiting at the 2013 show through the BGIA’s dedicated UK pavilion, or just visiting and utilising the members lounge, you should contact the BGIA at firstname.lastname@example.org
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