Global Edition

Better Golf Through Technology

12.15am 22nd January 2007 - Exhibitions & Conferences

Better Golf Through Technology, a non- profit organization which sponsors research and education focused upon the impact of technology upon the game of golf, announced today that the Second Annual “Better Golf Through Technology” Conference will be held on the campus of MIT in Cambridge, MA on March 29th and 30th.

The first conference was held at MIT in February, 2006 to present and discuss research using new technologies that promise to improve the play of golf — as measured by improved skill levels, more consistent play, and greater golfer enjoyment of both practice and playing. The conference drew a large number of top-rated teaching professionals, corporate researchers, media participants and equipment manufacturers to a university classroom setting. The conference was co-hosted by iClub and received sponsorship support from Callaway Golf, Golf Digest, and a number of other prominent organizations. The PGA participated by delivering a presentation and engaging in discussions.

“We were very pleased with overwhelming positive feedback from all of the attendees at our inaugural conference last year,” said Dr. Kim Blair, Conference Research Chairman. “Many teaching pros and researchers immediately signed up to participate in the 2007 conference. Our preparations are well underway, and we anticipate an equally engaging roster of presentations and panel discussions this year.”

Planning is nearing completion for the 2007 conference. The detailed agenda and an announcement of keynote speakers will follow in coming weeks. Corporations, teaching professionals, and academic researchers are advised to contact Better Golf Through Technology to express interest in attending the 2007 sessions, and to receive registration and hotel information. Attendance is limited to encourage give-and-take discussions in an intimate environment. The conference is offering an “early bird” registration fee of $250 for those attendees who submit the online application by 31st January; those submitting the application after this date will pay a $350 fee.

The conference will begin at 7:30 a.m. on Thursday, 29th March with check- in and breakfast, and will conclude at 5 p.m. on 30th March.

Individuals interested in attending the 2007 conference can obtain a thorough overview of the first conference at

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