The organisers of the inaugural Première Golf Resort Conference have announced that the opening address to the conference will be given by three-times European Ryder Cup captain Bernard Gallacher OBE. In addition, they have announced that the keynote speaker will be Peter Draper, the marketing director of Manchester United, who will address the conference on the subject of how to successfully market a brand in the leisure industry.
Event director Robert Fairbairn commented, “I am delighted we have been able to secure two such well qualified people to address the conference. It highlights the commitment we have made to making this event a must for Directors of Golf and resort managers from all over Europe.”
The Première Golf Resort Conference has been designed to bring together directors and managers from leading European golf resorts to discuss matters vital to the success of their businesses.
Subjects covered by the conference will be as disparate as e-commerce, agronomy and course design for club managers, merchandising for profit, managing cart fleets and maximising green fee revenue. In addition to Gallacher and Draper, several other leading industry experts have already been signed up to speak at the conferences, including Colin Heggarty, CEO of Golf Research Group, Stephen Proctor, managing director of Sports Marketing Surveys, Jeremy Slessor, managing director of European Golf Design, Niall Flannigan, general manager of the St Andrews Links Trust and Carl Mistretta from Greg Norman Golf Course Design.
Polo Golf Ralph Lauren have agreed to become the first of a select group of ‘Première Partner Sponsors‘ to the conference. Golf Monthly magazine has joined the event as a Media Partner.
The Resort Conference is one of a number of new activities being organised to run alongside Première Golf which will again be held at The Congress Palace in Marbella on November 4th to 7th. The Organisation of Golf Range Owners (OGRO) will hold its annual European conference and the Golf Foundation will be hosting its first ever Junior Golf Forum aimed at stimulating junior golf.
Further information about Première Golf 2003 and the resort Conference is available from Robert Fairbairn on 01491 572062
Première Golf www.premieregolf.com