Global Edition

Asia to Invest in Growing Game of Golf

8.22am 22nd June 2012 - Exhibitions & Conferences

The 2012 Asia Pacific Golf Summit will lead the thrust to get a serious movement in place and it is simply called ‘INVEST IN THE FUTURE OF GOLF’

“Most of us in Asia have heard or read about initiatives to grow the game of golf. The thrust is perhaps most aggressive in the Western hemisphere where golfing bodies have embarked on ambitious drives with programmes monikered under labels like Golf 20/20, Get Golf Ready and Golf 2.0.,” says Mike Sebastian, chief executive officer of the Asia Pacific Golf Group, the producer and owner of the Summit.

“We also accept the fact that golf is a global game and therefore, the challenges are the same although it may vary in degree from region to region,“ he continued.

“The issue at stake though concerns growing the game of golf and in Asia, given the absence of any real regional body that governs over the direction of the game’s future, the time is right to start doing something meaningful that can play out over an Asia-wide platform.”

Sebastian goes on to say that there are three critical areas which need to be addressed and it is more of a building blocks concept than anything else.

The building blocks are:

The Summit has invited three of the best professionals in the business to articulate their case on how Asia can take charge of its own destiny to help grow the game. They are:

Collectively, these three top-ranked international experts will work on a programme that will provide Asia with a road map to grow the game of golf. These are men who don’t pull their punches. They speak their minds and deliver results.

Here’s a sample of Anton’s stand on growing the game: “Globally, golf has been contracting the last few years with no end in sight. Golf is at a critical juncture where actions have to be taken to ensure growth and retention of new players. Golf organizations cannot continue with the same ineffective programming that neither attracts nor retains new players. Albert Einstein once said: ‘Doing the same thing over and over again but expecting different results is a sign of insanity.’ The insanity has to stop!”

“Invest In The Future Of Golf is going to be a great debate – provocative and transparent,” Sebastian concludes. “But the mission is a simple one – to cut through the bureaucracy and come up with a template that is easy to implement Asia-wide and one that is both sustainable and results oriented.”

Registration for the 2012 Asia Pacific Golf Summit is now open at

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