59club Europe South is kicking off 2022 with a packed day of education, with world-renowned presenter Gregg Patterson booked as the headline speaker at the event being held in Marbella, Spain on February 28.
An inspirational speaker, author and mentor, Patterson will deliver an insightful seminar on how to build, sustain and motivate ‘the dream team‘. The day’s education concludes as 59club presents its Service ‘Excellence’ Awards, as they recognise those who excelled during 2021 across all areas of the golf and hospitality operation – from sales etiquette and customer service delivery to facility management.
Patterson, CEO of Tribal Magic, became general manager of The Beach Club in Los Angeles 1982 and spent the next three decades there, working with his members, boards and committees to enhance the value and reputation of club. Prior to this, he was the Assistant Manager of the Bel-Air Country Club, also in Los Angeles, and has been heralded for his “energy, insight and great passion for the business of club management”.
The creator of a number of widely used management-development programmes and a regular contributor to leading trade journals, Patterson also teaches certification courses in leadership and marketing for the Asian American Hotel Owners Association and is a visiting professor at two universities in India.
He will bring his unique and engaging style of presentation to bear on the subject of ‘Building the Dream Team’ in an event 59club officials believe is a ‘must-attend’ for all managers, team leaders and deputies working across the golf and hospitality industries.
59club Europe South director James Beesley explains: “The seminar is aimed at all golf, hospitality and leisure managers who are looking to re-motivate their teams, maximising service and revenues in 2022.
“Successful golf and hospitality venues are constantly searching for ways to encourage employees to ‘give a little more’ and increase their service offering to ensure customers are bowled over by the care and attention they receive. Gregg’s presentation will demonstrate how we can all make that happen.”
Patterson will be followed on the stage with a presentation by Francisco de Lancastre, General Manager Golf & Leisure at Finca Cortesin, on how the region can capitalise on the Solheim Cup 2023, while 59club’s Regional Director James Beesley, offers his own insights on how to put operational and service principles into practice.
The day will also honour 59clubs’ best performers across Spain, Portugal and Italy at the event, after 12 successful years of shared award ceremonies previously hosted alongside their British counterparts in the UK.
The 59club Service ‘Excellence’ Award winners are determined by scores collected from 59club’s impartial mystery shopping team, which evaluates the experience afforded to visiting golfers and prospective members across the spectrum, in accordance with objective industry-leading benchmarking criteria.
The all-day seminar costs €50 (plus VAT) per delegate. To book, email marielle@59club.com.