Bluewater, a global leader in water purification and beverage solutions, has once again teamed up with The R&A to offer golf fans two ‘Water Wall’ hydration stations at this week’s Open Championship at Royal Liverpool.
The Water Wall hydration stations have been specially developed for outdoor events and venues to combine a mass drinking water dispensing solution with a unique brand activation platform. The Water Walls incorporate 55-inch TV screens with full content customisation capability.
Two Water Walls will be in operation at Royal Liverpool this week: an 8-metre Wall in the main Spectator Village next to The Shop, and a 7-metre Wall directly adjacent to the Mastercard Club. There are more than a dozen other smaller water stations deployed throughout the venue hat are designed to offer golf fans a refreshing and sustainable way to quench their thirst without the need for single-use plastic bottles.
“Gone are the days of lugging around toxic single-use plastic bottles or constantly searching for drinking fountains,” added Philip Russell, Managing Director of Bluewater’s Event organisation. “Thanks to Bluewater’s strategically sited 16 hydration stations around the Royal Liverpool venue, players, fans, staff and volunteers will be able to refill with purified and chilled drinking water across the Championship.”
Bluewater has also supplied a range of customised stainless steel refillable bottles, which will be available for purchase on site.
“We’ve designed our Water Walls to act as high-visibility hydration oases that are simply unmissable at major events, added Russell. He said the Water Walls offer convenience and align perfectly with The R&A’s deep-rooted commitment towards environmental sustainability at The Open, which is “something that resonates deeply within all avid golfers who appreciate and respect the unique connection the sport has with the natural world.”
Mastercard, an Official Patron of The Open, has supported The Open Water Project since 2021. The project saw The Open become one of the first major sporting events in the world to completely eliminate single-use plastic water bottles. For every Bluewater stainless steel refillable bottle sold on site, a proportion of revenues are directed towards Priceless Planet Coalition tree planting projects.
“This innovative project sets an inspiring example for other events, organisers, and sponsors worldwide,” says Bengt Rittri, founder of Bluewater. “We gratefully thank the commitment of The R&A to being a sustainability frontrunner and for taking the bold step to demonstrate that innovative and planet-friendly solutions are possible.
“The example set by The Open is globally significant in showcasing that major events can be successfully delivered without reliance on the single-use plastic water bottles that are so damaging to planetary health. At Bluewater, we are very proud to be able to supply our industry-leading solutions to enable this amazing project and to show the world that we can hydrate responsibly without compromising on convenience or taste or the commercial viability of a major event.”
Bluewater has also signed a new three-year contract for the supply of event hydration solutions and stainless steel refillable bottles at The Open and AIG Women’s Open. Under the agreement, Bluewater will take responsibility for installing, operating, and managing its innovative on-site water stations at both championships from until 2025.