Ufford Park Woodbridge Hotel, Golf & Spa is to upgrade its two-tier, 24-bay driving range next year with the installation of Inrange radar ball tracking technology.
The Suffolk-based resort, which is part of the LQ resorts group, is set to open the upgraded facility in the spring as part of a series of investments in the venue following its recent change of ownership.
Ash Bansal, owner of LQ Resorts said: “When we purchased Ufford Park a few months ago, we acquired a modestly performing golf practice facility. We were looking for a technology partner who could transform our practice facility into a full digital range experience for both serious golfers and entertainment customers. The Inrange system has distinct experiences for three different customer demographics, from serious practice golfers, to multiplayer social groups, to large multi-bay events where teams play bay vs bay. This fits perfectly with our golf resort customer base and events business. For us, the commercial opportunity from choosing Inrange was unparalleled.”
The Inrange software tracks the ball from the moment it’s hit until it comes to a standstill, making it ideal for juniors and beginners who don’t always hit the ball very far and yet still get the satisfaction of seeing their shot on screen in its entirety. Experienced players can enjoy the practice mode as well as the games, honing their skills for every shot they need on the course. The Inrange mobile app allows them to take away their progress for analysis at home or with their coach once they leave the range.
David Rayner, the global head of sales for Inrange Golf, added: “We are delighted to partner with LQ Resorts to transform their driving range at Ufford Park into a fully-fledged digital range experience. With their two-storey range and adjoining golf resort and spa, we wanted to create a destination for both serious golfers and social players to enjoy. All credit to Ash and his team for bringing this vision to life so soon after their acquisition of the hotel.”
