Troon has announced a new collaboration with 2023 Solheim Cup host venue Finca Cortesin that will see the Spanish venue able to connect to Troon’s network of over 850,000 golfers.
The collaboration will also see the club have access to marketing opportunities, including Troon’s magazine, digital and email marketing platforms and website. In addition, over 250,000 full members of the participating Troon Privé and Troon Advantage programs will also receive exclusive news about Finca Cortesin.
Mark Chapleski, Executive Vice President at Troon International, commented: “I am absolutely delighted that we have partnered with the exclusive Finca Cortesin facility. Through our collaboration, we will be able to assist the Finca team to further enhance their positioning in the US and international markets. Troon will also be on hand to support Finca Cortesin management in any field of expertise they may require as they continue to consolidate and grow their truly amazing brand. We are excited to be part of the Finca Cortesin journey.”
Vicente Rubio Morch, Managing Director of Finca Cortesin, said: “We are looking forward to collaborating with Troon as we enter an important year for Finca Cortesin. With the hosting of the Solheim Cup in 2023, increased access to the US market, which is already a significant market for the resort, will become even more important. This collaboration will not only help us strengthen our position in the US but will also allow us to take advantage of Troon’s expertise in a number of fields when needed.”
Finca Cortesin recently underlined its status as a world-class golf destination by receiving multiple accolades at this year’s World Golf Awards in Abu Dhabi. Renowned for its immaculate conditioning and outstanding service, both on and off the course, the Andalusian resort was named ‘Europe’s Best Golf Venue’, ‘Spain’s Best Golf Course’ and ‘Spain’s Best Golf Hotel’.
In less than 12 months, Finca Cortesin will welcome the best female golfers from Europe and the United States of America as they host the first ever Solheim Cup to take place in Spain and the Costa del Sol. The event will take place between 18-24 September 2023 with Team Europe looking to secure a hat-trick of triumphs.