Building on the success of “Ad In The Hole” being used in the Quinn Direct British Masters, held at The Belfry last year and also Standard Bank of South Africa in last years Mauritius Open, agreements are about to be put into place for the use of Ad In The Hole in both The China and Asian Pro Golf Tours.
Talks are already under way for the use of Ad In The Hole for The PGA Champions Tours in the US.
David Bainbridge, managing director of AITH(UK)LTD, says, “Although Ad In The Hole was originally designed for long term branding, it is just as suited for on course branding for the title sponsors in their Pro-am Days.” The great help received from all at ISM (International Sports Management), who promoted The British Masters last year, has enabled the product to be showcased with The PGA Euro Pro Tour who have purchased the product for their events in 2008.
The core business concept of Ad In The Hole is a patented system which places branded discs in the bottom of golf holes, where the advertisements have a recall rate of 91 %.
AITH(UK)LTD holds the worldwide patent to this product and over the last six months has built up country partners in France, Sweden, Austria and Dubai. The product has also been sent out to the Troon Golf operated Abu Dhabi Golf Course. Julius Bear the Swiss Bankers are the first to use Ad In The Hole in the Middle East, with the likes of Emirates and BMW looking at proposals for other courses in that area.
David Bainbridge is also working closely with the UKTI (UK Trade and Investment) looking at emerging markets in Russia and China. AITH(UK)LTD is also being assisted in Asia markets by The World Sport Group who have built a major foothold in golf in these countries.
David Bainbridge says, “In the coming weeks, a new commercial director is coming onboard with over 25 years sales experience, and they will now be looking into pushing into local and national advertising for all courses in the UK.”
This has already been started by the appointment of Steve Robertson who has opened AITH Scotland for the 500+ courses in Scotland.
AITH(UK)LTD is also being assisted by Get Noticed Golf who work with over 700 golf facilities operating 8,000 poster panels within golf club locker rooms and driving ranges. Get Noticed Golf have already been very successful in placing campaigns for major advertisers such as Volvo, Ford, Jaguar, Nokia, and The Times, and see Ad In The Hole as a welcome addition to their stable of products on offer.
DeVere is offering Ad In The Hole as a option for the many corporate golf days that they have in their eight venues across the UK.
David Bainbridge says that all of the last 18 months spent on building relationships with all of mentioned companies is now bearing fruit, and worldwide revenues for 2008 look very positive indeed.
Ad In The Hole www.aitheurope.com