Global Edition

Wilson Golf Gets Serious With New Ad Campaign

12.48am 11th April 2011 - Corporate - This story was updated on Sunday, June 26th, 2011

Wilson Golf, the brand with an unrivalled 61 Major Championship wins for its popular Wilson Staff irons, is launching a new TV advertising campaign during Sky Sports’ first-ever live streaming of the US Masters from Thursday 7 April.

The new ad campaign comes on the back of the brand’s continued rise in the last twelve months.

The campaign features the award-winning Wilson Staff Di11 iron – the longest and most forgiving iron ever produced by Wilson Golf – and uses three-time Major champion Padraig Harrington, as well as PGA Tour stars Ricky Barnes and Kevin Streelman in encouraging players to take a serious look at Wilson Staff irons.

The introduction of the TV campaign follows a succession of significant brand investments in the United States by Wilson Golf, including the sponsorship of European Tour golf coverage on GOLF CHANNEL.

Other Wilson Staff ambassadors include 1999 Open Champion Paul Lawrie – who recently put the brand’s popular FG Tour irons to good use to win the Andalucian Open – as well as Englishmen Anthony Wall and Steve Webster, Sweden’s Fredrik Ohlsson and gifted young Danish golfer Andreas Hartø.

“Wilson has been a sleeping giant in the world of golf for some years, but we’re now seeing a genuine resurgence worldwide,” said Doug Wright, Business Director for Europe at Wilson Golf. “This commitment to the new TV ad campaign, the first in many years, reflects the continued rise of the brand and its presence on Tour.”

Wilson Golf



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