Wilson Golf has announced a new multi-year corporate partnership with Centurion Club, one of the UK’s most prestigious golfing venues.
Under the agreement, Wilson Golf will receive full membership privileges and establish Centurion Club as an additional brand headquarters for activities that reinforce the brand’s ongoing commitment to innovation and performance.
The partnership will also position Centurion Club, which is located near St Albans in Hertfordshire, as the centre of Wilson Golf’s UK operations, offering a strategically located base for sales meetings, product showcases and corporate events.
In addition, the club will serve as the home for Tour player fittings and collaborations with leading content creators and mainstream media, further strengthening Wilson Golf’s presence in the UK and across Europe.
Recently, TV personalities and presenters Josh Denzel, Chris Hughes and Jamie Christian, better known as The Giant from Gladiators, were among the first to receive the new premium experience from Wilson during a full bag fitting.
“We are delighted to welcome Wilson Golf to Centurion Club,” said Michael Duffy, General Manager of Centurion Club. “Wilson has such a rich heritage in golf, and this partnership is a natural fit for us. We look forward to supporting their exciting plans, from showcasing new products to working with their ambassadors and Tour players, and providing a venue to create memorable experiences for golfers of all levels.”
The collaboration underlines Wilson Golf’s ongoing investment in the UK market, strengthening its ties with both the professional game and amateur golfers. Centurion Club continues to grow as a leading venue for golf, events and brand collaborations, having hosted the first LIV event back in 2022, and recently the PIF Championship, formerly the Aramco Team Series Event, on the Ladies European Tour.
“This partnership with Centurion Club represents a significant step forward for Wilson Golf in the UK and we can’t wait to put our exciting expansion plans in action,” said Leigh Fletcher, Head of UK & Ireland for Wilson Golf. “Centurion’s first-class facilities and reputation make it the ideal central base for Wilson. By combining our heritage and innovation with Centurion’s premium environment, we can deliver even more value to our players and partners, both on and off the course.”