The World Corporate Golf Challenge (WCGC), the largest and longest running amateur corporate golf event, has named the International Chamber of Commerce (ICC) as its Official Global Partner. The new venture is set to expand international participation, branding and media attention, making the event the “Must Play” golf tournament of the year for business executives around the globe.
ICC Secretary General John Danilovich said: “This exciting partnership is not only a union between two venerable organizations, but also a first-rate opportunity to build brand equity and membership for our global network of ICC national committees in over 90 countries.”
An established event, held consecutively for 20 years, WCGC now plans to launch new tournaments in emerging and established markets across every continent to increase the number of business executives taking part worldwide. The ambition is to host events in more than 60 countries and recruit more than 40,000 high level executives, representing approximately 25,000 companies year on year.
Traditionally the tournament has appealed to senior business executives but Jose Guerra, WCGC Chairman, believes the future may see a shift in the players’ demographic. “By the very nature of the event, until now senior executives have predominantly participated in the competition but our efforts now are focused on expanding participation to C-Suite management, business owners and entrepreneurs. Our goal is to make WCGC the “Who’s Who” of executive sporting events,” he said.
With the size, scope and profile of the tournament set to reach new heights, the event will intensify interest from business media and multiply corporate sponsorship investment from multinational and blue chip companies across multiple industry sectors.
Oliver Dury, WCGC’s Business Development Director said: “The combination of ICC’s global executive membership and WCGS’s world-class event and media partners, will accelerate the event and take it to another level.”
The 2015 World Corporate Golf Challenge Final will take place in Cascais, Portugal at Oitavos Five Star Hotel and world-class Oitavos Dunes Golf Course, 30 June – 5th July 2015.
World Corporate Golf Challenge www.worldcorporategolfchallenge.com/
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