Global Edition

UpLink customers reveal ad. revenue gains

8.05am 10th April 2006 - Corporate

UpLink Corporation announces that recently filmed video testimonials reveal customers are creating completely new profit centres and off-setting the costs of their golf course GPS solutions with GPS advertising. The series of videos were filmed at January’s PGA Merchandise Show.
Customers indicate that UpLink’s AdSmart program has been a significant help in getting their advertising programs off the ground and securing sponsors.
AdSmart is a step-by-step turnkey program and set of tools that gives golf courses the ability to promote their facilities to local businesses and quickly attract and book more sponsors. AdSmart works with UpLink’s advertising management software, available as a completely integrated option to its complete GPS golf business solutions. While AdSmart helps courses find, attract and book sponsors, the advertising software enables courses to easily implement, change-out and schedule advertisements to appear on the golf car GPS screens.
“It’s not enough for our courses to have a robust GPS advertising software package. They need the right tools to promote their advertising opportunities to local businesses. That’s where our AdSmart program can help,” comments Blake Ponuick, chief marketing officer at UpLink. “We’ve spent years researching and analyzing best practices in golf course advertising and have transformed this information into a seamless program for our courses.”
The success rate for the program is high, with the last 20 courses to use AdSmart generating an average of $78,000 in annual sponsorship revenue. According to Ponuick, “One of the main reasons our customers have been so successful with AdSmart is simply because local businesses want to advertise at their courses. They have the educated, affluent demographic sponsors are looking for and our GPS screens provide an ideal vehicle. In the past, courses have had limited success attracting these advertisers simply because it’s not their core competency. Now, our courses don’t have to be media experts to run a successful advertising program.”
As the popularity and effectiveness of GPS advertising increases, UpLink will continue to develop software, revenue programs, training and educational sessions to help courses create new profit centres and increase long term growth. A leading innovator in this area, UpLink owns the exclusive rights to the patents that enable GPS advertising on golf courses and recently introduced the industry’s first widescreen GPS displays to better showcase sponsor advertisements.
UpLink is the exclusive GPS partner to Club Car, Inc.

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