South Korean golf technology company Uneekor has bought a controlling interest in US-based premium putter brand Evnroll.
The deal sees Creatz Inc., parent company of Uneekor, acquire a 70% share in Evnroll putters with immediate effect.
“We feel that Evnroll, as a 100% US milled and technology driven putter line, is a great fit for Uneekor’s precision analytics in the launch monitor space,” said Eddie Lee, chief sales and marketing officer of Creatz Inc. “Together, Uneekor and Evnroll will represent the highest level of game improvement encompassing the full spectrum of performance-enhancing technology from tee to green.”
Evnroll founder and chief designer Guerin Rife will retain a 30% shareholding and remain CEO of the company going forward.
“Our mission remains unchanged,” said Rife. “Evnroll was founded on delivering forward looking, real innovation and technology that enhances every aspect of putter design and performance. Uneekor has the same vision for full swing analytics.”
Through the merger and acquisition process there were obvious parallels to be found between Uneekor and Evnroll in terms of the companies’ shared passion for innovation, design and engineering and their commitment towards producing pioneering solutions to help improve the golf games of players of all levels.
“There is definitely an air of excitement around the place,” added Rife. “We’re excited for the future and what this positive injection of resources and knowledge will do for both our businesses.”
Evnroll Putters first came to the golf industry’s attention in 2016 with a range of milled putters featuring Guerin Rife’s patented ‘SweetFace Technology’, an innovative and unique mill pattern engineered to deliver uniform performance across the entire hitting area of the putter face. Since then the brand has won a host of accolades, awards and elite tournaments around the world on its way to becoming the second-ranked brand in sales in the Korean putter market. With corporate offices in Carlsbad, California, the acquisition will see Uneekor further expand its footprint in the US golf market.
For more than 14 years, Uneekor has been developing and producing launch monitors, simulators, performance software and accessories. Its patented high-speed OPTIX infrared technology delivers the most advanced ball and clubhead data ever achieved. Together with their 16 million shots per day ball data they have generated a sophisticated algorithm that delivers precise unmatched ball and clubhead analytics for both indoor and outdoor fitting and practice. This technology, combined with Evnroll’s expertise in fitting, promises some exciting future advancements in the portable putting analysis market.
